USMEF Middle East

USMEF Middle East The U.S. Meat Export Federation (USMEF) is a non profit trade association responsible for developing international markets for the U.S. red meat industry.

Through its worldwide network of offices and representatives, including the Middle East, USMEF manages to create new opportunities, develop existing international markets and enable U.S. companies and U.S. products to become integral parts of international red meat markets
USMEF shares its local intelligence and more than three decades of experience with U.S. exporters, traders and buyers in addition to foodservice operators, end users and processors in each market. USMEF’s mission is to increase the value and profitability of U.S. beef, pork and lamb industries by enhancing demand for their products in export markets through a dynamic partnership of all stakeholders. Market development activities are carried out and fall into several primary areas:
• Marketing – Creating demand in international markets for U.S. meat through promotions, trade seminars, consumer education, advertising and public relations.

• Trade Servicing – Working to bring buyer and seller together and by conducting both market and product research.

• Market Access – Providing the U.S. government and industry with the market intelligence necessary to secure, maintain and develop fair and reasonable access to international markets. These activities focus on total Carcass Utilization to maximize export demand for value-added products and "Underutilized" cuts. USMEF also provides trade and HRI services to help its members better identify and reach new market opportunities. Such services include breaking news about the industry, updated lists of trade leads, U.S. suppliers and members, participation in regional and international trade shows, market research and seminars on technical issues as well as chef training and culinary initiatives.

02/10/2026

Rich marbling with bold flavour

Slice it right for a more tender bite. 🥩Cutting U.S. Beef against the grain shortens the muscle fibers, making every bit...
30/09/2026

Slice it right for a more tender bite. 🥩
Cutting U.S. Beef against the grain shortens the muscle fibers, making every bite easier to enjoy.

Great beef starts before the sizzle. Proper temperature control helps preserve the quality, texture and freshness of U.S...
30/09/2026

Great beef starts before the sizzle. Proper temperature control helps preserve the quality, texture and freshness of U.S. Beef before it reaches the grill.

29/09/2026

Juicy. Bold. Full of flavour. That’s U.S. Beef. 🥩🔥

That bright red colour? It’s not blood. 🥩It comes mainly from myoglobin, a protein in the muscle that helps give beef it...
28/09/2026

That bright red colour? It’s not blood. 🥩

It comes mainly from myoglobin, a protein in the muscle that helps give beef its distinctive red colour.

Different cuts. Different flavours. Find your U.S. Beef favourite.
26/09/2026

Different cuts. Different flavours. Find your U.S. Beef favourite.

25/09/2026

Rendering is where the magic happens. As the fat slowly melts, it adds richness, flavour, and that juicy finish every great bite needs.

22/09/2026

Even Odysseus couldn’t resist this U.S. Beef sizzle.

22/09/2026

Even Odysseus couldn’t resist this U.S. Beef sizzle.

21/09/2026

Sweet tooth? We’ll take a steak tooth instead.

Address

Dubai

Telephone

+971503589197

Website

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