AUSTRIA JUICE

Our Most Valuable Ingredient: Passion.

We are your experts in both beverage and flavour concepts for the B2B market that embody sound technical knowledge as well as intensive research and development efforts. At the core of our success lies a well-balanced combination of selected raw materials, corporate responsibility, professional innovative production and first-class quality control and logistics. Our Locations
The globally operatin

g Austria Juice Group has 13 modern production sites and is active in more than 65 countries. In close cooperation with the customer, we create customised business-to-business solutions in the food & beverage sector and convince through highest quality and passion.

10/06/2026

What turns an idea into a winning product concept? 💯

Often, it starts with a conversation. A product idea, a trend insight, a fresh perspective or a shared thought can spark development. Through close collaboration and continuous dialogue, ideas evolve into tangible solutions.

At AUSTRIA JUICE, turning ideas into taste means bringing people together, combining expertise, market knowledge and customer insights. Through co-creation and partnership, concepts are refined, shaped and transformed into products that meet real consumer needs.

This is where concept meets creation and innovation begins.

09/06/2026

The Countdown is Running - New Breakfast Directive comes into force and sugar-reduced juice is here 💯

This week, from June 14, 2026, the updated EU Fruit Juice Directive introduces a new category: sugar-reduced fruit juice – reflecting the growing demand for healthier, more transparent choices.

Consumers are already driving this shift:
- 60% of US juice drinkers reduce consumption to cut sugar
- Strong demand for less sweetness & balanced taste profiles

At AUSTRIA JUICE, we are ready for this new category: our reduced-sugar fruit juices - apple, orange, and multivitamin juice concentrates are:
- At least 30% less sugar & calories
- 100% natural
- Clean ingredient approach
- Authentic fruit taste backed by FTNF expertise

Less sugar. Full taste. Ready for the future of juice.

Source: Mintel

07/06/2026

What makes packaging solutions truly future-ready? 🙌

At AUSTRIA JUICE, we combine safety, efficiency, and sustainability in our packaging portfolio. Alongside our reusable Arcatanks, we’re introducing the new 200L TankerBox – a carton-based solution for juice concentrates and beverage compounds.

It offers up to six times lower CO₂ footprint compared to metal drums, is made of around 95% renewable materials, and features a lightweight, foldable design that improves logistics efficiency. The solution is suitable for both ambient and frozen storage and provides additional regulatory flexibility under the EU PPWR.

More choice, more flexibility, and a smarter path toward sustainable packaging.

How do you balance sustainability and efficiency in your packaging strategy? 🤔

Here you can find more information in our new blog: 👉https://www.austriajuice.com/news-blog/sustainable_packaging_tankerbox

03/06/2026

What’s driving the next wave of energy drinks? 🙌

Energy drinks remain the top-performing category, but the trend is clearly shifting: consumers are increasingly looking for better-for-you options - low-calorie, naturally sourced, and with clean labels.

Today, “energy” is not just about a quick boost. It’s about balance, transparency, and lasting performance.

According to Mintel, traditional energy drinks still lead the category, with 34% of consumers choosing these options, while 40% perceive natural caffeine sources as a healthier alternative.

This shift opens up space for natural alternatives to traditional energy drinks. Concepts based on caffeine from natural sources such as black, green, or white tea, combined with low-calorie positioning and short, recognizable ingredient lists, are increasingly in demand.

How do you see the future of energy drinks - more functional or more natural? ⬆️

02/06/2026

Energy drinks are evolving – and taste is leading the change. 💯
Consumers today expect more than just a boost. Clean energy, natural ingredients, and authentic flavour experiences are shaping the category.

Overall, the expectation is clear: energy drinks should deliver a natural, authentic taste with reduced reliance on artificial flavours - opening strong opportunities for clean label and sugar-free innovations.

With a strong focus on FTNF flavours, AUSTRIA JUICE provides authentic fruit-based solutions that perfectly match current market demands.
Berry-focused FTNF profiles in particular deliver what consumers are looking for today: fruity, fresh, clean, and authentic. At the same time, they support a clear clean-label positioning, combining high sensory impact with transparent origin.

The future of energy drinks is clear: natural taste, authentic ingredients, and bold flavour innovation. 🙌

29/05/2026

What’s behind the unique taste of natural botanical flavours?

Let’s take a closer look at how plant-based extracts actually work - especially tinctures and washes, two key formats for beverage applications. 👏

Botanical extracts are obtained from natural raw materials like flowers, herbs or fruits using gentle extraction with water, ethanol or a mixture of both. The result: hydroalcoholic extracts that capture the true flavour profile of the original plant.

Why are tinctures and washes so relevant for beverages?
– fully water-soluble and easy to use
– intense, authentic taste even at low dosage
– help mask off-notes from sweeteners like stevia
– add complexity instead of sweetness
– support clean label and even organic concepts

In a market where consumers expect transparency, naturalness and simple ingredient lists, these extracts offer both functional and sensory benefits. 🙌

28/05/2026

What’s driving the rapid rise of sugar-free flavoured water in Europe? 💯

As consumers actively reduce sugar and look for smarter hydration choices, the demand for clean, transparent beverages continues to grow. At the same time, concerns about hidden sugars in flavoured water remain high - especially with around half of UK consumers questioning what’s really inside their drink.

The numbers clearly reflect this shift: nearly half of flavoured water launches in Europe now carry a sugar-free claim.

This is exactly where our Sugar-Free Flavoured Water Blackberry concept delivers. It combines refreshing taste with a clean label approach: free of calories.

A perfect match for today’s hydration and low/no sugar trends - without compromising on flavour.

What do you expect from flavoured water formats? 🙌

22/05/2026

What makes a workplace more than just a place? 🙌

Welcome to AUSTRIA JUICE – where connections create value.
Because when people come together, share ideas, and collaborate across teams, something bigger emerges: innovation, trust, and real impact.

At AUSTRIA JUICE, it’s not just about where you work – it’s about how you connect, grow, and create value together.

21/05/2026

What makes spring flavours so powerful? 🌸

Light, fresh, and floral notes are driving today’s beverage innovations – especially when it comes to sugar-reduced or sugar-free concepts. Flavours like elderflower, hibiscus, and mint bring natural freshness, subtle complexity, and a modern, less-sweet taste profile that consumers increasingly prefer.

At AUSTRIA JUICE, we combine a broad portfolio of natural flavours with high-quality botanical extracts to create authentic, well-balanced taste experiences. From fruity and citrusy to floral and slightly bitter, our solutions help deliver full flavour – even with reduced sugar.

Tailor-made spring combinations allow for unique, refreshing concepts that stand out in today’s market.

Which flavour profile do you see as the biggest opportunity for next-generation beverages? 👍

20/05/2026

AUSTRIA JUICE in Amsterdam 🙌

Day 2 – and already the final day at PLMA.

It’s been a great success, filled with inspiring conversations and valuable new connections.

Now, we’re excited to turn these discussions into tailor-made concepts together with the potential customers we met.

Which idea from a first meeting has turned into your most successful project?

Adresse

Allhartsberg

Telefon

+43744823040

Webseite

https://www.austriajuice.com/en/home

Benachrichtigungen

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