APAX LAB

APAX LAB Reach Coffee Climax ☕️ 🏔️

Preparing for the World Championship takes a village.Whether it’s coffee, equipment, expertise, training spaces, or simp...
04/06/2026

Preparing for the World Championship takes a village.

Whether it’s coffee, equipment, expertise, training spaces, or simply being there when it matters, each partnership has played a role in helping us prepare for the biggest stage in coffee.

A huge thank you to our Silver and Bronze Sponsors for supporting Simon’s Road to Worlds. It’s truly an honour to have you on this journey with us.

Thank you for believing in the journey, see you at Worlds 🌎🏆
coffee .coffee .equipment .jp .baristatraining

Coffee and beer talk about water very differently. 🍺💦People in coffee tend to focus on Magnesium and Calcium. While beer...
03/06/2026

Coffee and beer talk about water very differently. 🍺💦

People in coffee tend to focus on Magnesium and Calcium. While beer brewers often focus on Chloride and Sulfate.
What’s interesting is that beer brewers have been using sulfate for decades to make hop character stand out in styles like IPAs and Pale Ales.

So if you’re chasing floral coffees, maybe it’s worth asking a different question! 👀🪻

02/06/2026

Ever ruined a dish by adding too much salt? 🍳

The same thing can happen with brewing water.
More minerals aren’t always better.

Finding the tipping point is everything 🙌🏻💦

Find out which APAX profile matches your everyday coffee. Answer a few quick questions, follow your instincts, and disco...
31/05/2026

Find out which APAX profile matches your everyday coffee.

Answer a few quick questions, follow your instincts, and discover whether you’re more Tonik, Jamm, Konflux, or Lylac.

Which profile did you get? ⚡🍓🍫🪻

Never run out of your essentials again!🧂APAX subscriptions are now available for our CORE profiles & box set.Choose auto...
27/05/2026

Never run out of your essentials again!🧂

APAX subscriptions are now available for our CORE profiles & box set.
Choose automatic deliveries every 2 or 3 months and keep your coffee routine consistent without the manual reordering.
Designed for daily brewers who care about good water and coffee. 🙌🏻

Available now at apaxlab.com

*T&Cs applies

Photo credit:

26/05/2026

Want more floral notes in your coffee? 💐

Most people focus on magnesium and calcium when building brewing water, but forget about other minerals and ions.

But in the beer world, the conversation often revolves more around have sulfate vs chloride instead.
Sulfate has been widely used for years to enhance the perception of floral and give a long lasting aftertaste to hoppy beers such as pale ale, IPA and XPA.

Different minerals shift how we experience flavour.
The coffee stays the same, but your perception of it changes.

Congratulations to Vlad, winner of Russia’s 2026 Barista of the Year Championship, a routine built on curiosity, precisi...
25/05/2026

Congratulations to Vlad, winner of Russia’s 2026 Barista of the Year Championship, a routine built on curiosity, precision, and intentional water design. 🏆

In a format where every competitor worked with the same coffee and equipment, water became one of the few ways to truly shape the final cup experience.

Using KONFLUX and TONIK, Vlad focused on bringing out juicy acidity, clarity, and vibrant tropical fruit notes, refining the coffee’s sweetness while keeping the cup clean, structured, and expressive.

Read full interview on our website now.🔗

2 years of APAX LAB 🎉To celebrate, we’re giving back to the community that’s been with us from day one, and everyone who...
24/05/2026

2 years of APAX LAB 🎉

To celebrate, we’re giving back to the community that’s been with us from day one, and everyone who joined along the way. ❤️

We made this crossword to see who’s really been paying attention 👀

How to enter ✍🏻:

1. Complete the crossword puzzle
2. Drop your answers in the comments
3. Follow us
4. Share this post to your story & tag us

We’ll be picking 2 winners to receive a large set of APAX minerals 🏆

The answers will be revealed on Stories and announce the winners on 1 June. Submission closes on 31 May.

May the odds be ever in your favour… or your perception 👀

Every element in this design tells part of the story behind Simon’s road to the World Brewers Cup 2026 in Brussels this ...
22/05/2026

Every element in this design tells part of the story behind Simon’s road to the World Brewers Cup 2026 in Brussels this coming June. 🏆

This tote bag was designed as a small snapshot of everything that’s gone into getting here. This is also a way to support Simon representing Australia on the world stage.
Every purchase helps fund the travel, preparation, research, and all the unseen hours behind the scenes leading up to competition day.

Really grateful to everyone who’s supported and been part of it in any way 🤍

The tote is now available on our website. 🔗

20/05/2026

We’re grateful to be working closely with Cata Export on Simon’s Road to Worlds. is our green coffee sourcing partner, connecting us to some of the best coffees out there. 🌎

It makes the whole preparation process for the World stage much smoother, giving Simon more time to focus on refining and performing at the highest level as a team. 🙌🏻

Address

Unit 4, 34A Francis Street
Bondi, NSW
2026

Telephone

+61450107253

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