Primal Alternative

Primal Alternative Grain free made easy. Grain free breads, pastries, wraps, cookies, granola and pizza bases. Quirky Cooking Grain-Free Pastry.

See the full range: https://www.primalalternative.com/products

Become a Primal Alternative Producer AKA Primalista: http://www.primalalternative.com/licence Low carb and vegan options available. All home made with love by a Primalista in your area.

“But what if nobody buys it?”I reckon this is one of the biggest fears sitting underneath almost every conversation I ha...
04/09/2026

“But what if nobody buys it?”

I reckon this is one of the biggest fears sitting underneath almost every conversation I have with someone considering becoming a Primalista.

Because making the food is one thing.

Putting yourself out there and asking people to PAY for something you’ve made feels very different.

Which is why I loved seeing this update from one of our Primalistas recently in our Facebook Group:

“I’m up and running with my fortnightly markets. Getting steady repeat customers and new ones as well.”

That’s the bit.

Repeat customers.

Because when somebody buys from you once, that’s lovely.

When they come back and buy again, that tells you:

Yep. I made something people genuinely want.

And you don’t necessarily need to build some giant food empire.

Maybe you want to bake from home.

Sell at a local farmers’ or community market.

Meet people.

Become known in your area.

Have customers who know your name and come looking for you every fortnight.

And earn some money doing something you actually enjoy.

One woman I spoke to recently said that after a year, she’d feel proud if she had happy customers, repeat business and knew she’d created something that genuinely benefited people.

I think that’s a really good definition of success.

If you keep wondering whether people in YOUR area would actually buy Primal Alternative products, book a free 30-minute Primalista Call.

We can talk about your area, how Primalistas sell and what this could realistically look like for you.

Psst....BOOK YOUR CALL www.primalalternative.com/call

THIS is the future of regional retail. 👏Local products. Local makers. Local relationships.Primalista Michelle Parker rec...
01/09/2026

THIS is the future of regional retail. 👏

Local products. Local makers. Local relationships.

Primalista Michelle Parker recently wrote a brilliant article for Inside Small Business about the rise of micro-manufacturing in regional Australia, drawing on her own experience running her Primal Alternative business in Narrogin, WA.

And this line really stood out:

“The retailers who thrive won’t be those with the longest supply chains, but those with the deepest local roots.”

Michelle isn’t just talking about it either. She’s doing it.

She’s producing grain-free food locally and building relationships with independent retailers across the WA Wheatbelt and Southwest, helping make great grain-free options available in communities where they can otherwise be pretty hard to find.

And she’s not alone.

Our Primalistas are producing incredible grain-free food in communities across Australia, creating an opportunity for independent retailers to stock something genuinely local, made by someone who lives and works in their community.

As Michelle says in her article, it creates a beautiful local-support loop: retailers support local makers, local makers support the local economy, and the community supports both.

Huge congratulations to Michelle for putting this conversation out there and sharing what she’s learning along the way. We love seeing our Primalistas becoming voices for small business and local food production in their own communities.

If you’re a retailer, café, IGA or health food store, have you found your local Primalista yet?

👉 www.primalalternative.com/primalistas

Alternative By Michelle Small Business

“I thought the earning potential was a typo.”That’s what a Potential Primalista said to me this week after looking at th...
30/08/2026

“I thought the earning potential was a typo.”

That’s what a Potential Primalista said to me this week after looking at the numbers.

At first I thought she meant the Primalista licence fee 😂

So I started explaining everything you get for your investment.

And she stopped me.

“No, no, I see the value in that. I just didn’t realise the profit was that good.”

Ahhhhh. THAT typo.

Because I think a lot of people assume small-batch home baking means a whole lot of work for not much money.

But the numbers might surprise you.

Across our range, most products currently average around $9–$10 profit per product after ingredient/packaging costs, depending on what you’re making and whether you’re selling retail or wholesale.

So you don’t necessarily need to be baking hundreds and hundreds of products to make it worthwhile.

As a rough guide, around 25–30 products a week could generate approximately $250 in profit, while 50–60 could be around $500.

And because Primalistas batch bake, that could be around 4–5 hours of baking for the first example, or 8–10 hours for the second.

THAT is one of the things I love about this business model.

It’s small-batch baking, from your own home kitchen, fitted around your life.

And I keep a really close eye on ingredient costs and our recommended pricing, and regularly update the Primalista calculators, so our bakers aren’t just plucking prices out of thin air and hoping there’s some money left at the end.

Of course, we can’t guarantee what any individual Primalista will earn. Your actual sales, costs, time and profit will depend on what you sell, your pricing, your local market and how you run your business. These figures are simply examples based on our current product costs and recommended pricing.

But perhaps the earning potential isn’t a typo after all. 😉

If you’d like to see what becoming a Primalista could actually look like for you, explore the Licence here...

www.primalalternative.com/licence

Proof that even though I’ve created a network of local bakeries across Australia… I’m still an absolutely hopeless conve...
28/08/2026

Proof that even though I’ve created a network of local bakeries across Australia…

I’m still an absolutely hopeless conventional baker 🤣

Here is a loaf of “normal” bread I made today with flour, water, yeast, the whole conventional bread situation.

I even used a bread machine and still managed to completely stuff it up. LOL.

Meanwhile, I also made our low carb seed loaf with a little tweak. I used pumpkin instead of zucchini purely because that’s what I had in the fridge.

These ones are just for our consumption, and yes, it does make it not quite as low carb… but who cares.

I’ll be happily eating that tomorrow for breakfast.

So just in case you’ve ever wondered whether you need fancy artisan baking skills to become a Primalista… you really don’t.

Honestly, I’m the worst baker.

I’ve got no professional cooking qualifications, no commercial baking background, nothing fancy at all.

I was just a simple home baker who was sick of being sick and tired, and started messing around in the kitchen with almond meal, eggs, seeds, nuts and veggies to make healthier versions of the foods we love.

And my kind of baking is very simple:
measure, mix, bake.

For these loaves, I literally chopped the pumpkin, mixed it with the seeds and eggs, and chucked it in the oven.

That’s my kind of baking.

Simple, satisfying, and pretty much foolproof.

If you can measure, mix and bake, you can do this too.

This is the bit we LOVE. ❤️When you buy from a Primalista, you’re supporting a small local food producer.When a local re...
26/08/2026

This is the bit we LOVE. ❤️

When you buy from a Primalista, you’re supporting a small local food producer.

When a local retailer stocks pa, they’re supporting another local business.

And when communities get behind both? Everyone wins.

Primalista Michelle Parker calls it the “local-support loop” in her brilliant article for Inside Small Business.

Find your local Primalista 👉 www.primalalternative.com/primalistas

Please give a big warm welcome to our newest Primalista, Nat, from Barcaldine in outback Queensland! 💛Nat spent 18 years...
25/08/2026

Please give a big warm welcome to our newest Primalista, Nat, from Barcaldine in outback Queensland! 💛

Nat spent 18 years as a police officer before moving into office work. These days she works 8:30–5, but she’s ready to build something that gives her more freedom, flexibility and time for the people she loves.

And I think a lot of women will relate to that.

Nat doesn’t want to build some enormous empire. She wants to earn a good income doing something she loves, gradually reduce her work hours and create more freedom in her life.

With grandbabies who have multiple food intolerances, she also knows how hard it can be to find genuinely good gluten-free food, especially in a regional community.

Nat is already a brilliant baker and cook. She previously ran a royal icing biscuit business, ****, and was inundated with orders. She’s also had her home kitchen approved before, so she’s definitely not starting from scratch.

What she loved about becoming a Primalista was knowing she didn’t have to figure everything out alone. The recipes, labels, pricing tools, training and systems are already there for her to build on.

She already has ideas for markets, local events, artisan stores and perhaps even the local IGA.

And her bigger dream? Nat and her wife Tanz would love to build a custom caravan kitchen and take Primal Alternative on the road, combining nourishing food with Tanz’s retreats and events.

Ultimately, Nat wants a sustainable business that could eventually replace her office job and give her the freedom to earn while she travels.

Not starting over. Building the next chapter around the life she actually wants.

I think Barcaldine is going to LOVE having a Primalista of its own.

Welcome Nat! 💛

24/08/2026

I’m finally managing to edit some of my favourite bits from the Primalista Panel we recently ran, and this one from Angela really got me.

She said becoming a Primalista had given her:
“A new lease on life and a new sense of purpose.”

She’d always wanted to do something with beautiful, nourishing food, but didn’t think she had the skills to turn that into a business.

And that’s the bit I think matters.

You don’t have to already know how to build a food business from scratch.

You don’t need to figure out the recipes, labels, council requirements, pricing, systems and all the other bits that can make the whole idea feel too hard before you’ve even started.

That groundwork is already there.

So instead of spending years thinking, I’d love to do something like that one day, you can start with something proven and focus on the part you actually want to do: baking real food for people in your own community, from your own kitchen, in a way that fits your life.

For Alternative By Angela, that’s meant more than starting a little business.

It’s given her something of her own again. Purpose. Confidence. Something she genuinely cares about.

If you missed the Primalista Panel, the replay is still available to watch.
You can watch it here:

https://www.primalalternative.com/replay

Have you Googled the rules for running a food business from home and scared yourself out of the whole idea? 🫣You wouldn’...
23/08/2026

Have you Googled the rules for running a food business from home and scared yourself out of the whole idea? 🫣

You wouldn’t be the first.

I recently spoke to someone who had been interested in becoming a Primalista for YEARS, but one of the things that stopped her was council.

She’d read the information on her council website about pets and decided:
“Well, I’ve got cats. I obviously can’t do it.”

Then this popped up in our Primalista group after another Primalista passed her council inspection:

“My inspector was here for 15 minutes, and 5 of those was just to pat my dog.”
😂

She’d done the food training, set up her dedicated areas, cleaned her kitchen and was ready.

Once the Environmental Health Officer understood she was operating under the Primal Alternative licensed model and producing low-risk products, she said it was a very easy YES.

This is why I always say: please don’t rule yourself out based on a Google search.
Council websites can make everything sound incredibly complicated.

Food premises.
Commercial kitchens.
Animals.
Labelling.
Food safety.
Testing.

Before long you’ve convinced yourself you need a stainless-steel kitchen and the family dog needs to move out. 😂

You don’t.

Every council is different and you still need to meet your own local requirements, but as a Primalista you’re not trying to figure it all out from scratch.

You have the systems, documents, product information and guidance to help you through it.

Sometimes the thing you’ve spent years worrying about turns out to be a 15-minute inspection.

If council approval is one of the reasons you’ve been thinking “I probably can’t do this”, book a free 30-minute Primalista Call.

Let’s find out what would actually be involved.

Book your call: www.primalalternative.com/call

🎉 Primalista Michelle is officially OPEN for business!A huge congratulations to Michelle Griffiths in Crestmead, QLD, wh...
22/08/2026

🎉 Primalista Michelle is officially OPEN for business!

A huge congratulations to Michelle Griffiths in Crestmead, QLD, who has gone from joining Primal Alternative to opening her business in around 8 weeks.

And yes, she is now approved to bake and sell from her own home kitchen. 🙌

It wasn’t completely smooth sailing.

During the council approval process, Michelle received an email that made it sound like she might need a commercial kitchen to move forward.

Understandably, she had a bit of a wobble.

But she wasn’t figuring it out alone.

We worked through the council requirements together, found a way forward and got her approved to operate from home.

And now she’s OPEN. 💛

Michelle will be baking a range of grain-free, gluten-free Primal Alternative goodies, including breads, pizza bases and other nourishing family favourites, all made from her approved home kitchen.

So if you’re in Crestmead, Logan or the surrounding Brisbane area and you’ve been looking for wholesome grain-free food that actually tastes good, you now have a local Primalista!

Michelle already works in a school canteen, so she knows all about batch cooking, ordering, costings and feeding lots of people. She’s starting her Primalista business alongside her current job, with the goal of gradually building something that gives her more freedom, flexibility and time for the people she loves.

And if you’ve ever thought, “I’d love to do this, but what if council says no? What if I need a commercial kitchen? What if I get stuck?”

Michelle is a pretty good example of why it’s worth finding out what’s actually possible.

Congratulations Michelle. You’re approved from home and officially in business! 🥳

ORDER HERE:
📍 Crestmead QLD 4132
📞 0456 160 458
📧 [email protected]

22/08/2026

Not everyone wants a big business.

Some people just want work that fits their life.

A few bake days each week.

Selling to people in their local community.

Knowing exactly who you’re feeding.

That’s the kind of business many Primalistas build.

For the past 10 years, women across Australia have started bake-from-home businesses using the Primal Alternative system.

You’re not figuring everything out alone.

There are proven recipes, food safety guidance, labels and simple marketing ideas to help you get started.

Some Primalistas bake once a week as a side income.

Others build thriving local businesses.

If you’re curious how it works, comment INFO below and I’ll send you the Primalista Info Pack + a recipe to try.

That way you can see exactly what the products are like to make and get a feel for whether this kind of flexible bake-from-home business could fit your life.

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Diggers Rest, VIC
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