Steinbeck Freeze Branding

03/09/2026

Crisp brands and beautiful bulls 💫

16/08/2026

We are stoked to be supporting Dusty on his incredible journey from Warren to Canberra to raise funds for Little Wings!

Please check out Dollar For Dusty and see what this little legend is up too! Dusty has already raised over $120,000 for paediatric care in the bush!

03/08/2026

The PRUE cow family continues to rewrite the record books. 🔥

Following today’s phenomenal $300,000 sale of a Millah Murrah PRUE daughter, we’re proud to offer your opportunity to invest in this world-renowned maternal line.

Lot 35 – XLBEEF PRUE V94 is from the elite Millah Murrah PRUE family, a cow line renowned for producing sale-topping females and industry-leading genetics. Her dam M119 is sired by the $150,000 Millah Murrah kingdom and is a natural daughter of Millah Murrah Prue H4 the mother of highly regarded AI sire Millah Murrah Klooney

Soft made, feminine and packed with quality, V94 combines elite maternal strength with outstanding phenotype, balanced performance and genuine breeding potential. Cow families of this calibre are incredibly hard to come by, making this a rare opportunity to secure proven genetics with an exciting future.

🌟she sells PTIC🌟
Ai’d to Pine View Vezina
Backed up with Ben Nevis Ventura V477 a natural son of there superstar female Jean S047
This makes for a very exciting package!!

📍 XLBEEF Angus Annual Bull & Female Sale
🗓 Wednesday, 5 August | 1:00pm
⭐️ 26 Bulls & 12 Elite PTIC Females
💻 Interfaced with AuctionsPlus

When elite cow families consistently set new benchmarks, opportunities like this deserve a serious look.

Steinbeck Freeze Branding Geoff Steinbeck Angus Australia Steinbeck Livestock Media AuctionsPlus McCulloch Agencies

30/07/2026

🖤🖤

14/07/2026

30/06/2026

This song really suits this one…

Gone rouge with Bulliac Angus.

You never know where he is going to pop up.

10/02/2026

It’s the main man’s birthday!

We appreciate you and your obsession with straight brands.

Enjoy your day with the team at Booroomooka Angus!

23/01/2026

Stunning brands on stunning cows .

The dream combination ⭐️

Just glowing. We love this skin on these Jean Donor cows. Here they are waiting for their turn in front of the camera for our cow sale photos, as as well as S47 who goes off for export embryo collection.

12/01/2026

2026 Angus Youth National Round Up ⭐️

What an incredible event from Angus Youth Australia!

The XL Beef team was made up of kind, hard working, talented young kids, and we were incredibly proud of each and every one of them.

• Lilli Steinbeck - Dungowan
• Olly Steinbeck - Dungowan
• Tegan Rhodes - Nemingha
• Mikayla Merceica - Blue Mountains
• Jett Mataiapo - Penrith
• Felicity Carrol - Aberdeen
• Isabella Corrigan - Albury
• Emerson Sirl - Nowra/N.T/Manilla

A huge thank you to Meg Kealey, Lily Moore and James Sutcliffe for your help, support and guidance through out the week.

This incredible team came away with ribbons in paraders, meat judging and marketing - and it’s so wonderful to see such amazing talent and passion coming through.

A huge congratulations to:
• Olly Steinbeck - Angus Youth National Roundup Top 5 P*e Wee Herdsperson 🏆

• Lilli Steinbeck - Angus Youth National Roundup Junior Herdsperson Champion 🏆

08/08/2025

XL Beef Bull & Female Sale, NSW - 27/28 bulls sold to $15,000 twice (Lot 2. XL Beef Fireball U53 to Molladree Pastoral Co, Murrurundi NSW (pic) & Lot 25. XL Beef Vezina V55 to Llanillo Ag Co,Nundle NSW) & av. $9442 and 24/24 females sold to $13,000 (Lot 47. XL Beef Princess U111 to Dryburgh Angus, Neerim South VIC) & av. $7134.

McCulloch Agencies AuctionsPlus Angus Australia