The Cheese Puff King

03/06/2026

Two years ago, Cheese Puff King was born from resilience, passion and a dream to share a piece of Brazil with Australia.

What started as a small idea, supported by an incredible community, has grown into something much bigger: a brand that created a new category in the Australian market.

This month we celebrate our 2nd anniversary, we’re proud to unveil more than a new look.

This rebrand marks a new phase of growth and maturity.

A stronger identity.
A clearer vision.
A premium experience that reflects who we are today and where we’re going tomorrow.

From our packaging to our positioning, every detail has been thoughtfully redesigned to support the next chapter of Cheese Puff King.

👑 Australia’s Original Filled Cheese Puff
🇧🇷 A Brazilian Classic, Reimagined
👨‍🍳 Artisan Crafted • Chef Refined

Thank you for being part of our journey.

The foundation has been built.
Now it’s time to grow.

✨ Where Flavour Wears the Crown.

01/06/2026

✨ A New Chapter Begins ✨

This rebrand arrives at a very special moment in our journey — the celebration of 2 years of Cheese Puff King.

What started as a bold idea has grown into a brand that proudly created a new category in the Australian market: The Original Filled Cheese Puff.

Over the past two years, we’ve refined our products, expanded our presence and continued to surprise customers with flavours unlike anything else on the market.

Now, this new identity marks the beginning of an exciting new phase.
A phase of growth.
A phase of stronger positioning.
A phase that reflects who we truly are today.

More premium.
More refined.
More memorable.

Every detail has been thoughtfully redesigned to create a complete brand experience — from our visual identity and packaging to the way customers discover, enjoy and share our products.

👑 A Brazilian classic, reimagined.
🧀 Australia’s Original Filled Cheese Puff.
✨ Artisan Crafted. Chef Refined.

This is more than a rebrand.
It’s a celebration of how far we’ve come — and a statement of where we’re going.

Thank you for being part of our journey.❤️

And now, we invite you to experience the new Cheese Puff King for yourself.
📍 Available at selected supermarkets, cafés and food service partners across Perth, including:
• IGA Nollamara
• Mug Açaí – Malaga Markets
• Canteen 1905

Cheese Puff King
Where Flavour Wears the Crown.

30/05/2026

🇧🇷❤️ COMMUNITY IN PERTH, THANK YOU SO MUCH! ❤️🇧🇷

On 04/06 we celebrate 2 years of history… and none of this would be possible without the love, support, and encouragement we receive from all of you every single day. 🥹🙏

Every message, share, recommendation, and especially every purchase makes a HUGE difference for a small business like ours to keep existing, growing, and bringing a little piece of Brazil so far from home.

To thank you for all this amazing support, we’re keeping our 500 g stuffed cheese bread bags for only $13.99 at IGA Nollamara until 03/06 or while stocks last! 🔥🧀

This promotion was created so more people can experience the explosion of flavor and quality that we make with so much love and dedication. ❤️

And we would also like to ask for something very important:
PLEASE SUPPORT SMALL BUSINESSES! 🇧🇷✨

Behind every brand there are families, dreams, sleepless nights, hard work, and a lot of courage to build a business far away from our home country. Every single bag purchased helps more than you can imagine and keeps us able to continue offering quality products to our community.

And at IGA Nollamara you can also find many other amazing Brazilian products:

🌭 Brazilian Sausage Club – artisan Brazilian-style Toscana sausages in a variety of delicious flavors

🥟 Taste Bites Brazilian – delicious Brazilian coxinhas and savory snacks

🇧🇷 Plus a huge variety of Brazilian products!

So hurry and grab your holiday shopping! 🛒🔥

With love,
The Cheese Puff King

👑🧀
:::

30/04/2026

Something special is on the way… 👑

We’ve been working behind the scenes to bring you a new experience — bold, exciting and full of flavour.

This is just the beginning.

Stay tuned.

Coming soon. ✨

20/04/2026

Spotted at IGA Perth 👀🛒

Elaine and Iris choosing their favorite Cheese Puff King flavours and taking a little piece of Brazil home. 🇧🇷✨

From classic cheese to bold gourmet fillings, there’s a flavour for every moment — ready to bake, share and enjoy.

Have you tried yours yet?

📍 Available at IGA Nollamara

13/04/2026

11/04/2026

Nosso pão de queijo fazendo sucesso com o Chef André Nunes!

Chef Andre Nunes
Celtic Bistro Perth