Grumpy Bums

Grumpy Bums Delicious kids snacks that contain no added sugar and nasties. Just real ingredients 🍓🍌🍎 Kids snacks without the guilt trip! In fact no nasties at all.
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Grumpy Bums, is an all-inclusive range of muffin and cookie mixes which contain no added sugar or sugar substitutes. Just real ingredients, like wholegrains and freeze-dried fruits, put together in an easy peasy, foolproof mix that takes less than 20 minutes to make.

The kids’ food aisle is changing. And brands are going to have to change with it. 👀Pretty special to see Grumpy Bums fea...
21/08/2026

The kids’ food aisle is changing. And brands are going to have to change with it. 👀

Pretty special to see Grumpy Bums featured in this month’s Retail World Magazine, talking about the changing expectations of parents and where the kids’ food category is heading.

Parents are looking beyond what’s written on the front of the pack. They’re reading ingredients, questioning claims and expecting more from the brands feeding their kids.

And honestly, I think kids’ food has been getting away with this for too long.

Grumpy Bums exists to do things differently.

No added sugar or sweeteners. Real ingredients. Wholegrains.

We don’t sugar coat it.

And it’s not just us saying they’re good 👀🏆
17/08/2026

And it’s not just us saying they’re good 👀🏆

16/08/2026

We make kids’ bars. Just not like everyone else. 👀

So we thought we’d show you exactly how they’re made.

Oats, cacao, banana + a handful of simple ingredients.

Pressed. Rolled. Cut. Packed.

No added sugar. No sweeteners. No need to hide what’s going on behind the scenes.

Then it’s off to the kids’ aisle.
We don’t sugar coat it.

GUESS WHAT?! 👀The Grumpy Bums gang are rolling out in all Ritchies Supermarkets stores across VIC & NSW! 🎉This is a mass...
09/08/2026

GUESS WHAT?! đź‘€

The Grumpy Bums gang are rolling out in all Ritchies Supermarkets stores across VIC & NSW! 🎉

This is a massive pinch-me moment for our little brand.

Seeing Grumpy Bums continue to grow and land on more shelves means more families can find kids’ food made with no added sugars and real ingredients.

A huge thank you to the Ritchies team for believing in what we’re building and backing our mission to change the way kids eat — with better food, real ingredients and no added sugar or sweeteners.

VIC & NSW — go find the gang in your local Ritchies! 👀💛

“I remember thinking, if I don’t want to feed this to my own child, surely other parents are feeling the same way. That ...
29/07/2026

“I remember thinking, if I don’t want to feed this to my own child, surely other parents are feeling the same way. That feeling stayed with me. I couldn’t ignore it. I knew there had to be a better option, so I decided to create one.”
Jo Leontiades, founder of Grumpy Bums, on the inspiration behind building a better option for families.
✨ Swipe right to view Jo’s top product picks and learn more.
Jo’s top picks:
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Cacao & Banana Pressed Oat Bars
Banana Porridge
Tropical Pressed Oat Bars
Banana Bread Mini Muffin Mix
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Comment “GrumpyBums” below and we’ll send you the full interview, or you can find it via the link in our bio.
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A fresh little tropical twist for kids’ lunchboxes 🍋🥥🌴
26/07/2026

A fresh little tropical twist for kids’ lunchboxes 🍋🥥🌴

Tiny hands. Big appetites. Zero added sugar.Award-winning snacks made for playdate chaos.🏆 Healthy Food Lunchbox Award —...
20/07/2026

Tiny hands. Big appetites. Zero added sugar.
Award-winning snacks made for playdate chaos.

🏆 Healthy Food Lunchbox Award — Healthy Food Guide 2026
🏆 Best Baby & Toddler Food or Snack — Kiindred 2026

We add the fruit, so you don’t have to. 🍓Made with real strawberry pieces, wholegrain oats and quinoa, our porridge is p...
18/07/2026

We add the fruit, so you don’t have to. 🍓
Made with real strawberry pieces, wholegrain oats and quinoa, our porridge is perfect for little ones starting solids right through to bigger Grumpy Bum

What if one lunchbox swap could make a difference?Swap snacks packed with added sugar for one made with wholegrains and ...
17/07/2026

What if one lunchbox swap could make a difference?

Swap snacks packed with added sugar for one made with wholegrains and real fruit.

Simple.

No added sugar” is a great start... but it’s not the whole story. 👀Turn the pack around and read the ingredient list.Man...
17/07/2026

No added sugar” is a great start... but it’s not the whole story. 👀

Turn the pack around and read the ingredient list.

Many kids’ snacks proudly carry a “no added sugar” claim, yet still contain ingredients like fruit juice concentrate, rice syrup, tapioca syrup or glucose.

At Grumpy Bums, we chose a different approach.
🍓No added sugar.
🍓No sweeteners.
🍓No artificial colours, flavours or preservatives.
🍓Just wholegrains, real fruit and ingredients you can actually recognise.

Because when it comes to feeding our kids, we believe parents deserve complete transparency.

The front of the pack catches your eye.
The ingredient list tells the real story.

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Sydney, NSW

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