19/11/2021
Once leaving the abattoir, beef can be broken down in dedicated processing facilities and sold by the box or pallet load or on-sold as a whole carcass. The National Livestock Identification System ensures all beef produced for consumption in Australia can be traced from property of birth to slaughter for the purposes of biosecurity, meat safety and product integrity.
But once the animal is broken down and packaged for sale on the supermarket shelf, this flow of information stops and in most cases, isn’t passed onto the consumer.
“Consumers aren’t too worried about which farm [the cow comes from] - they just want confidence that Coles knows,” Allister Watson, Coles’ general manager of meat.
