General Beverages

Bellen Website Contact opnemen met het bedrijf

General Beverages Belgium-based beverage development company creating innovative drink concepts with entrepreneurs and brands.

We transform bold ideas into scalable, production-ready beverages through formulation, flavour development and co-creation.

Launching your own drink? Five questions deserve an answer before you start.1. Who will buy it—and for which occasion?Gi...
05/10/2026

Launching your own drink? Five questions deserve an answer before you start.

1. Who will buy it—and for which occasion?
Give people a clear reason to choose your drink.

2. Will they buy it again?
Flavour, sweetness, aftertaste and refreshment should deliver a drinking experience worth repeating.

3. Does each sale leave enough margin?
Count production, packaging, delivery, taxes, promotions and stock losses.

4. Are channel distributions selling enough to reorder?
Follow consumer sales and replenishment, alongside the number of outlets stocking your drink.

5. Can your cash cover the next production run?
Allow for stockholding, launch spending and the time customers take to pay.

Developing a drink concept? Contact General Beverage to discuss its flavour and application.



85 years of experience in the flavour and beverage development. We provide start-ups the platform and aspire brands to create and develop surprising concepts

Blackcurrant is gaining attention as a premium ingredient for food and beverage innovation, bringing bold flavour and vi...
24/09/2026

Blackcurrant is gaining attention as a premium ingredient for food and beverage innovation, bringing bold flavour and vibrant natural colour to new product concepts.
Its distinctive tangy flavour can add depth to beverages, confectionery, dairy products, functional drinks and more.
With its natural purple colour and clean label appeal, blackcurrant offers manufacturers an opportunity to create products that stand out.

Blackcurrant may not have the global scale of strawberry or raspberry, but its distinctive flavor, intense color, and premium positioning are creating new

New product launches from September 2026: From wellness shots to RTD cocktails.
21/09/2026

New product launches from September 2026: From wellness shots to RTD cocktails.

Discover the latest beverage launches from The Macallan, MadTree, innocent, MOJU and Plenish, spanning premium wh**ky, RTD cocktails, functional wellness drinks and plant-based dairy alternatives.

New product launches from July 2026: From functional alcoholic spritz to RTD cocktail.
03/08/2026

New product launches from July 2026: From functional alcoholic spritz to RTD cocktail.

Discover the latest beverage launches featuring functional drinks, ready-to-drink cocktails, alcohol-free w**e, hard tea innovations and premium spirits. New products from Theakston, Equinox, TRACES, Classy Cocktails, Koko & Karma, -196, BOLLE, Reserva de la Familia and wildwonder highlight key tren...

New product launches from July 2026: From ready-to-serve cocktails to functional drinks.
27/07/2026

New product launches from July 2026: From ready-to-serve cocktails to functional drinks.

Discover the latest soft drinks launches from Skip, Aqua Libra and Wildwonder. From functional beverages featuring vitamins, minerals and gut health benefits to innovative flavoured sparkling waters, these new products showcase the key trends shaping the drinks industry in 2026.

Alcohol free beverages are evolving into a category driven by innovation, functionality and premium taste experiences ra...
23/07/2026

Alcohol free beverages are evolving into a category driven by innovation, functionality and premium taste experiences rather than simply replacing traditional alcoholic drinks. Botanical ingredients, functional benefits and sophisticated flavour profiles are creating new opportunities for brands to meet changing consumer expectations. Refreshing combinations featuring lemon balm and citrus are helping shape memorable beverages designed for relaxation, focus and social occasions. The future of beverage innovation is about creating distinctive experiences that consumers choose for their flavour and purpose.

Alcohol-free drinks are evolving beyond traditional b**r, w**e and spirit alternatives. Brands are using functional ingredients, botanicals, fermentation and advanced dealcoholisation technologies to create entirely new beverage categories. Global demand is rising as consumers seek drinks that deliv...

New product launches from July 2026: From limited-edition gin to protein water.
20/07/2026

New product launches from July 2026: From limited-edition gin to protein water.

Discover how leading beverage brands are targeting growth through functional nutrition, plant-based innovation, hospitality-focused formats and nostalgia-driven summer activations. From protein drinks and oat-based offerings to brand extensions designed to boost consumer engagement, the latest launc...

New product launches from July 2026: From craft c***r to functional soft drink.
14/07/2026

New product launches from July 2026: From craft c***r to functional soft drink.

Discover the latest UK drink launches as brands innovate across RTD cocktails, c***r, aperitivo and functional beverages, focusing on premiumisation, lower ABV and convenience-led formats.

Fruity meets spicy in the rising “fricy” flavour trend, creating exciting opportunities for food and beverage innovation...
08/07/2026

Fruity meets spicy in the rising “fricy” flavour trend, creating exciting opportunities for food and beverage innovation with bold and unexpected taste experiences. From mango chilli and pineapple chilli combinations to refreshing summer beverages, this sweet heat balance is inspiring new product concepts across categories. Discover how vibrant fruit flavours paired with carefully balanced spice notes can bring the next generation of products to life.

Fricy is the fruity-spicy flavour trend set to dominate summer 2026, blending sweet fruits with chilli heat across drinks, desserts and savoury foods.

New product launches from July 2026: From canned calimocho to sparkling water.
06/07/2026

New product launches from July 2026: From canned calimocho to sparkling water.

Discover the latest beverage launches shaping summer 2026, from bold flavour innovation and RTD growth to premium single-serve formats transforming soft drinks, spirits and w**e.

Adres

Duffel

Openingstijden

Maandag 08:00 - 16:30
Dinsdag 08:00 - 16:30
Woensdag 08:00 - 16:30
Donderdag 08:00 - 16:30
Vrijdag 08:00 - 15:30

Telefoon

+3234900330

Meldingen

Wees de eerste die het weet en laat ons u een e-mail sturen wanneer General Beverages nieuws en promoties plaatst. Uw e-mailadres wordt niet voor andere doeleinden gebruikt en u kunt zich op elk gewenst moment afmelden.

Contact Opnemen Met Het Bedrijf

Stuur een bericht naar General Beverages:

Delen

Categorie