05/10/2026
Launching your own drink? Five questions deserve an answer before you start.
1. Who will buy it—and for which occasion?
Give people a clear reason to choose your drink.
2. Will they buy it again?
Flavour, sweetness, aftertaste and refreshment should deliver a drinking experience worth repeating.
3. Does each sale leave enough margin?
Count production, packaging, delivery, taxes, promotions and stock losses.
4. Are channel distributions selling enough to reorder?
Follow consumer sales and replenishment, alongside the number of outlets stocking your drink.
5. Can your cash cover the next production run?
Allow for stockholding, launch spending and the time customers take to pay.
Developing a drink concept? Contact General Beverage to discuss its flavour and application.
85 years of experience in the flavour and beverage development. We provide start-ups the platform and aspire brands to create and develop surprising concepts