General Beverages

General Beverages Belgium-based beverage development company creating innovative drink concepts with entrepreneurs and brands.

We transform bold ideas into scalable, production-ready beverages through formulation, flavour development and co-creation.

New product launches from June 2026: From flavoured beer to gut-friendly soft drink.
22/06/2026

New product launches from June 2026: From flavoured beer to gut-friendly soft drink.

Discover the latest UK drink launches shaping summer 2026, from functional sodas and low-alcohol cider to flavoured beer and premium sparkling wine, driven by health, flavour and cultural collaborations.

Dairy innovation continues to evolve as consumers look for both comfort and excitement in every bite. Indulgent dessert ...
18/06/2026

Dairy innovation continues to evolve as consumers look for both comfort and excitement in every bite. Indulgent dessert inspired flavours such as pistachio are gaining momentum, while tropical fruits and spicy combinations are creating new opportunities for product differentiation.
Brands that balance familiarity with adventurous taste experiences are well positioned to capture attention across dairy and plant based categories.

Explore the top 5 taste trends shaping dairy and plant-based innovation, from café-inspired indulgence and pistachio to tropical fruit and savoury, spicy flavours driving new product launches.

New product launches from June 2026: From mocktails to functional energy drinks.
15/06/2026

New product launches from June 2026: From mocktails to functional energy drinks.

Explore the latest beverage launches shaping the market, from functional energy drinks and alcohol-free mocktails to premium port and wine-based spirits alternatives.

Taste remains the number one driver of food and beverage choice, even as consumers increasingly seek clean label product...
04/06/2026

Taste remains the number one driver of food and beverage choice, even as consumers increasingly seek clean label products and transparent ingredient lists. Mintel's latest research shows that comforting and nostalgic flavours are gaining momentum as consumers look for familiarity and emotional connection during uncertain times.
For beverage and food manufacturers, the challenge is creating bold flavour experiences while meeting growing expectations for natural ingredients and clear communication. Brands that successfully combine indulgent flavours with clean label innovation will be best positioned to drive future growth.

Economic uncertainty is driving consumers towards comforting, familiar flavours, according to Mintel’s 2026 The Future of Flavours report.

New product launches from May 2026: From functional soft drinks to RTD canned cocktails.
01/06/2026

New product launches from May 2026: From functional soft drinks to RTD canned cocktails.

A round-up of the latest beverage launches spanning premium RTDs, functional soft drinks, reduced-sugar juice technology and UK-focused wine brands, highlighting how producers are responding to shifting consumer expectations and regulatory change.

New product launches from May 2026: From RTD cocktail to protein matcha.
26/05/2026

New product launches from May 2026: From RTD cocktail to protein matcha.

A round-up of the latest summer beverage launches, from ready-to-drink cocktails and English sparkling rosé to protein matcha, hydration mixes and functional teas.

Protein rich RTD beverages continue to drive growth across dairy, coffee and functional nutrition as consumers look for ...
21/05/2026

Protein rich RTD beverages continue to drive growth across dairy, coffee and functional nutrition as consumers look for convenient products with added health benefits. New innovations in gut health, probiotic kefir drinks and creatine enhanced dairy beverages are creating fresh opportunities for brands in both retail and foodservice.

Flavours such as pistachio kefir and chai inspired dairy drinks show how indulgence and functionality are coming together in the next generation of beverages.

The RTD beverage market is set to surge, with dairy brands capitalising on protein, convenience and indulgence to drive innovation and growth.

New product launches from May 2026: From instant herbal tea beverages to sparkling waters.
18/05/2026

New product launches from May 2026: From instant herbal tea beverages to sparkling waters.

A round-up of summer 2026 beverage launches spanning energy drinks, alcohol-free aperitifs, sparkling water and iced tea, highlighting key flavour trends, formats and retail strategies shaping the global drinks market.

New product launches from May 2026: From botanical-led functional sparkling beverage to spirits.
11/05/2026

New product launches from May 2026: From botanical-led functional sparkling beverage to spirits.

An overview of the key trends shaping new beverage launches in 2026, including mid-strength alcohol, functional hydration, heritage flavours, transparency in production and lifestyle-led brand extensions across spirits, soft drinks and tea.

Healthy ageing is reshaping the future of food and drink with growing demand for functional products that support metabo...
07/05/2026

Healthy ageing is reshaping the future of food and drink with growing demand for functional products that support metabolic health and everyday wellness. Fibre rich cereals, protein packed snacks and beverages in flavours like berry and vanilla are creating new opportunities for brands to connect with consumers across all age groups. As preventive nutrition moves into the mainstream, innovation around gut health, protein and nutrient dense foods continues to accelerate.

How healthy ageing is reshaping food and drink: from metabolic health and functional beverages to fibre‑rich baked goods and cross‑generational nutrition opportunities.

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Openingstijden

Maandag 08:00 - 16:30
Dinsdag 08:00 - 16:30
Woensdag 08:00 - 16:30
Donderdag 08:00 - 16:30
Vrijdag 08:00 - 15:30

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+3234900330

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