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General Beverages

Startpagina
België
Duffel
General Beverages

Belgium-based beverage development company creating innovative drink concepts with entrepreneurs and brands.

We transform bold ideas into scalable, production-ready beverages through formulation, flavour development and co-creation.

26/05/2026

New product launches from May 2026: From RTD cocktail to protein matcha.

A round-up of the latest summer beverage launches, from ready-to-drink cocktails and English sparkling rosé to protein matcha, hydration mixes and functional teas.

21/05/2026

Protein rich RTD beverages continue to drive growth across dairy, coffee and functional nutrition as consumers look for convenient products with added health benefits. New innovations in gut health, probiotic kefir drinks and creatine enhanced dairy beverages are creating fresh opportunities for brands in both retail and foodservice.

Flavours such as pistachio kefir and chai inspired dairy drinks show how indulgence and functionality are coming together in the next generation of beverages.

The RTD beverage market is set to surge, with dairy brands capitalising on protein, convenience and indulgence to drive innovation and growth.

18/05/2026

New product launches from May 2026: From instant herbal tea beverages to sparkling waters.

A round-up of summer 2026 beverage launches spanning energy drinks, alcohol-free aperitifs, sparkling water and iced tea, highlighting key flavour trends, formats and retail strategies shaping the global drinks market.

11/05/2026

New product launches from May 2026: From botanical-led functional sparkling beverage to spirits.

An overview of the key trends shaping new beverage launches in 2026, including mid-strength alcohol, functional hydration, heritage flavours, transparency in production and lifestyle-led brand extensions across spirits, soft drinks and tea.

07/05/2026

Healthy ageing is reshaping the future of food and drink with growing demand for functional products that support metabolic health and everyday wellness. Fibre rich cereals, protein packed snacks and beverages in flavours like berry and vanilla are creating new opportunities for brands to connect with consumers across all age groups. As preventive nutrition moves into the mainstream, innovation around gut health, protein and nutrient dense foods continues to accelerate.

How healthy ageing is reshaping food and drink: from metabolic health and functional beverages to fibre‑rich baked goods and cross‑generational nutrition opportunities.

04/05/2026

New product launches from May 2026: From sleep supplement drink to coconut water.

A round-up of the latest beverage launches highlighting growth areas including RTDs, alcohol-free beer, functional wellness drinks and sustainability-led packaging innovation.

27/04/2026

Gen Z in Asia is reshaping energy drinks by prioritizing flavour and drinkability over quick stimulation, reflecting longer consumption moments like gaming and studying.
Lighter and more natural profiles such as citrus or yuzu are gaining traction as brands respond to demand for refreshing and enjoyable experiences.
This shift highlights a move from functional performance to sustained enjoyment, where taste plays a key role in repeat consumption.

Gen Zs are leaning into lighter, natural flavours to support lifestyle habits – from prolonged screen time to gaming and studying.

23/04/2026

New product launches from April 2026: From iced coffee to prebiotic soda.

A round-up of the latest beverage launches across soft drinks, coffee and alcohol, including functional sodas, iced coffee innovations, premium dairy and craft spirits, highlighting key trends shaping growth in the global drinks market.

20/04/2026

Food and beverage innovation for 2027 is being shaped by functional ingredients, elevated sensory experiences, and growing demand for alternative drinking occasions. Key trends include low alcohol choices, sustainability focused production, and more personalised and experience driven consumption moments. One example of emerging creativity is bubble booze, a playful concept that reflects the evolution of social drinking and premium flavour exploration. For B2B brands, success will depend on translating these trends into scalable products that balance novelty, wellness, and strong consumer appeal.

Discover our tongue‑in‑cheek forecast of 2027’s biggest food and drink trends — from fibre hype and quiet snacking to TikTok crazes and bubble booze — in this April Fool’s special.

15/04/2026

New product launches from April 2026: From flavoured water to RTD cocktails.

A round-up of the latest new drink launches, spanning English wine and sparkling, high-ABV craft beer, ready-to-drink cocktails, soft drinks and plant-based protein powders, highlighting key trends in flavour, format, sustainability and clean-label innovation.

Adres

Duffel

Openingstijden

Maandag	08:00 - 16:30
Dinsdag	08:00 - 16:30
Woensdag	08:00 - 16:30
Donderdag	08:00 - 16:30
Vrijdag	08:00 - 15:30

Telefoon

+3234900330

Website

http://generalbev.eu/, http://linkedin.com/company/generalbev

Meldingen

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