General Beverages

General Beverages Belgium-based beverage development company creating innovative drink concepts with entrepreneurs and brands.

We transform bold ideas into scalable, production-ready beverages through formulation, flavour development and co-creation.

New product launches from July 2026: From functional alcoholic spritz to RTD cocktail.
03/08/2026

New product launches from July 2026: From functional alcoholic spritz to RTD cocktail.

Discover the latest beverage launches featuring functional drinks, ready-to-drink cocktails, alcohol-free w**e, hard tea innovations and premium spirits. New products from Theakston, Equinox, TRACES, Classy Cocktails, Koko & Karma, -196, BOLLE, Reserva de la Familia and wildwonder highlight key tren...

New product launches from July 2026: From ready-to-serve cocktails to functional drinks.
27/07/2026

New product launches from July 2026: From ready-to-serve cocktails to functional drinks.

Discover the latest soft drinks launches from Skip, Aqua Libra and Wildwonder. From functional beverages featuring vitamins, minerals and gut health benefits to innovative flavoured sparkling waters, these new products showcase the key trends shaping the drinks industry in 2026.

Alcohol free beverages are evolving into a category driven by innovation, functionality and premium taste experiences ra...
23/07/2026

Alcohol free beverages are evolving into a category driven by innovation, functionality and premium taste experiences rather than simply replacing traditional alcoholic drinks. Botanical ingredients, functional benefits and sophisticated flavour profiles are creating new opportunities for brands to meet changing consumer expectations. Refreshing combinations featuring lemon balm and citrus are helping shape memorable beverages designed for relaxation, focus and social occasions. The future of beverage innovation is about creating distinctive experiences that consumers choose for their flavour and purpose.

Alcohol-free drinks are evolving beyond traditional b**r, w**e and spirit alternatives. Brands are using functional ingredients, botanicals, fermentation and advanced dealcoholisation technologies to create entirely new beverage categories. Global demand is rising as consumers seek drinks that deliv...

New product launches from July 2026: From limited-edition gin to protein water.
20/07/2026

New product launches from July 2026: From limited-edition gin to protein water.

Discover how leading beverage brands are targeting growth through functional nutrition, plant-based innovation, hospitality-focused formats and nostalgia-driven summer activations. From protein drinks and oat-based offerings to brand extensions designed to boost consumer engagement, the latest launc...

New product launches from July 2026: From craft c***r to functional soft drink.
14/07/2026

New product launches from July 2026: From craft c***r to functional soft drink.

Discover the latest UK drink launches as brands innovate across RTD cocktails, c***r, aperitivo and functional beverages, focusing on premiumisation, lower ABV and convenience-led formats.

Fruity meets spicy in the rising “fricy” flavour trend, creating exciting opportunities for food and beverage innovation...
08/07/2026

Fruity meets spicy in the rising “fricy” flavour trend, creating exciting opportunities for food and beverage innovation with bold and unexpected taste experiences. From mango chilli and pineapple chilli combinations to refreshing summer beverages, this sweet heat balance is inspiring new product concepts across categories. Discover how vibrant fruit flavours paired with carefully balanced spice notes can bring the next generation of products to life.

Fricy is the fruity-spicy flavour trend set to dominate summer 2026, blending sweet fruits with chilli heat across drinks, desserts and savoury foods.

New product launches from July 2026: From canned calimocho to sparkling water.
06/07/2026

New product launches from July 2026: From canned calimocho to sparkling water.

Discover the latest beverage launches shaping summer 2026, from bold flavour innovation and RTD growth to premium single-serve formats transforming soft drinks, spirits and w**e.

New product launches from June 2026: From functional alcoholic spritz to flavoured milk.
29/06/2026

New product launches from June 2026: From functional alcoholic spritz to flavoured milk.

Explore the latest drink launches shaping the market, from functional alcoholic spritz formats and experimental wh**ky to ultra-premium rum and nostalgic flavoured milk collaborations, as brands target evolving consumer trends.

Texture is set to be the biggest ice cream trend of 2026, transforming every bite into a multi-sensory experience. Think...
25/06/2026

Texture is set to be the biggest ice cream trend of 2026, transforming every bite into a multi-sensory experience. Think creamy ice cream paired with crunchy coatings, ripples, and indulgent layers that keep consumers coming back for more. Flavours like Matcha continue to gain popularity, bringing a global twist to premium frozen treats. The future of ice cream isn't just about flavour, it's about texture, discovery, and indulgence.

From crunchy coatings and layered tubs to chewy mochi and bite-sized formats, texture is reshaping ice cream innovation in 2026. Here’s how leading brands are responding.

New product launches from June 2026: From flavoured b**r to gut-friendly soft drink.
22/06/2026

New product launches from June 2026: From flavoured b**r to gut-friendly soft drink.

Discover the latest UK drink launches shaping summer 2026, from functional sodas and low-alcohol c***r to flavoured b**r and premium sparkling w**e, driven by health, flavour and cultural collaborations.

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Openingstijden

Maandag 08:00 - 16:30
Dinsdag 08:00 - 16:30
Woensdag 08:00 - 16:30
Donderdag 08:00 - 16:30
Vrijdag 08:00 - 15:30

Telefoon

+3234900330

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