Fabiano Valduga

25/03/2025

The floods nearly erased a century-old history—one passed down through generations, where the land, the grapes, and the wine have always been at its core. Otto Winery chose to rebuild—not just its vineyards, but its entire identity. Amid the wreckage, a century-old letter from one of the founders was recovered, inspiring a complete transformation.

The new logo, painted over water, symbolizes rebirth—its fluid and imperfect edges reflecting the very waters that nearly wiped everything away. The new labels, with irregular cuts inspired by the fragments of the recovered letter, represent a story being rewritten every day, turning each bottle into a tribute to resilience.

More than a brand renewal, this project is proof of design’s power in storytelling. Otto Winery stands as a symbol of hope, showing that even after destruction, we can create something beautiful—something that inspires others. Wine has always been present at the table, shaping moments. This time, it’s no different.

25/03/2025

In the midst of sameness, Otto Winery proves that design isn’t just aesthetic-it’s transformative, turning adversity into a universal symbol of renewal, hope, and inspiration.

25/03/2025

It was amidst what remained — in the very waters that destroyed everything — that the team found the inspiration to rebuild Otto. A new logo was born: painted in watercolor, with a profusion of water that blurs and dissolves its edges, serving as a visual metaphor for transformation and new beginnings.

25/03/2025

The floods nearly erased a century-old history—one passed down through generations, where the land, the grapes, and the wine have always been at its core. Otto Winery chose to rebuild—not just its vineyards, but its entire identity. Amid the wreckage, a century-old letter from one of the founders was recovered, inspiring a complete transformation.

The new logo, painted over water, symbolizes rebirth—its fluid and imperfect edges reflecting the very waters that nearly wiped everything away. The new labels, with irregular cuts inspired by the fragments of the recovered letter, represent a story being rewritten every day, turning each bottle into a tribute to resilience.

More than a brand renewal, this project is proof of design’s power in storytelling. Otto Winery stands as a symbol of hope, showing that even after destruction, we can create something beautiful—something that inspires others. Wine has always been present at the table, shaping moments. This time, it’s no different.

25/03/2025

The floods nearly erased a century-old history—one passed down through generations, where the land, the grapes, and the wine have always been at its core. Otto Winery chose to rebuild—not just its vineyards, but its entire identity. Amid the wreckage, a century-old letter from one of the founders was recovered, inspiring a complete transformation.

The new logo, painted over water, symbolizes rebirth—its fluid and imperfect edges reflecting the very waters that nearly wiped everything away. The new labels, with irregular cuts inspired by the fragments of the recovered letter, represent a story being rewritten every day, turning each bottle into a tribute to resilience.

More than a brand renewal, this project is proof of design’s power in storytelling. Otto Winery stands as a symbol of hope, showing that even after destruction, we can create something beautiful—something that inspires others. Wine has always been present at the table, shaping moments. This time, it’s no different.

25/03/2025

The floods nearly erased a century-old history—one passed down through generations, where the land, the grapes, and the wine have always been at its core. Otto Winery chose to rebuild—not just its vineyards, but its entire identity. Amid the wreckage, a century-old letter from one of the founders was recovered, inspiring a complete transformation.

The new logo, painted over water, symbolizes rebirth—its fluid and imperfect edges reflecting the very waters that nearly wiped everything away. The new labels, with irregular cuts inspired by the fragments of the recovered letter, represent a story being rewritten every day, turning each bottle into a tribute to resilience.

More than a brand renewal, this project is proof of design’s power in storytelling. Otto Winery stands as a symbol of hope, showing that even after destruction, we can create something beautiful—something that inspires others. Wine has always been present at the table, shaping moments. This time, it’s no different.

25/03/2025

It’s a logo that reflects the ability to be reborn, to transform the waters that flooded the past into fuel to move forward. More than just a design, it’s a statement — a reminder that dreams can indeed be reborn, even in the face of adversity.

25/03/2025

With nearly a century of family history dedicated to winemaking, Otto faced the real risk of becoming just a memory. But instead of giving up, it turned the disaster itself into the starting point for a new narrative, crafted into every label and every detail of the reborn brand.

17/03/2025

Dos escombros, um fragmento da nossa história renasce. Palavras manchadas pelo tempo, mas intactas em seu significado: amor pela terra, pela uva, pelo vinho.

Entre as tempestades e o silêncio que vem depois, há algo que nunca se perde — a essência de quem somos e a força de continuar.

Porque fazer vinho não é apenas um ofício, é um eco do passado que persiste no presente, um legado que jamais se apaga.

14/03/2025

Nossa logomarca renasce, carregando em seus traços a história de resiliência, união e transformação da OTTO. Três elementos entrelaçados representam as mentes e mãos que fazem essa jornada acontecer. Um fluxo contínuo, que se reinventa sem perder sua identidade.

14/03/2025