21/12/2020
MONDAY MOTIVATION
"WE ARE CHANGING LIVES, ONE PHANE AT A TIME"
99% of the time youth go into business for the wrong reason. Heelang golo mmo ga se nyeletso lehuma or get-rich-quick scheme. Ga o batla go dira madi fast batla tiro o bereke or dire Forex. Both of which are also a hustle. Being an entrepreneur is a career and an investment at the same time and if you don't see it like that you'll be short lived in that area until you see it that way.
I talked about starting at any point in time. That's true, no one has ever started in entrepreneurship with all they imagined they'll have. Some envisioned to own a fleet of 80 seater buses but they started with a single combi to Kaputura. Some, to own 5 star lodges but started with a 2 bed guest-house. That point I've already made. Start. That's what is important.
The trap is when you just start wherever you are because you see people are making money out of something or because you are broke but you know you can make money if you go in there. You need to start anywhere with a single trick that you have a plan. A business plan need not to be documented in a fancy format unless you are submitting it to someone for funding or to certain stakeholders for a certain interest. This plan should be something written down in a language you understand, and the only requirement is that there should be logic to the events you put in there, you should be specific with what you want, the date you want it and how you want it to be like because that's the only way you can move from that unglorified position I advised you to start from to the that position you dreamt to be one day.
The reason why you do something is very important. And sometimes I tell people we are not here to make money but change lives and they laugh at me or play "big bro" and tell me I don't have to be shy about making money and I continue to repeat myself "we are not here to make money, rather we are here to change lives."
If you have a purpose, and you focus on the purpose, the reward for that purpose will always be greater than focusing on the purpose. Having a purpose to serve to others give you a sense of your journey and makes you enjoy the process of serving others. In that way, those being served will keep on rewarding you until that reward becomes so satisfying that you do not want to stop serving them. In business that reward is profit. The journey is the daily operations of your business to provide a product or service. your purpose is the promise you make to your customers.
Lesson: Never compromise the service you give to your customers for profit. If you choose one value proposition stick to it until you change your business model, and when you change your business model change your name and brand too because they have already attached a certain value to the existing brand.
TO BE CONTINUED...
Stay tuned for more every Monday at 8am.
