09/01/2026
At 49, while building a corporate career, raising a family, and managing all the responsibilities in between, I decided to start a business. It wasn’t the easiest time to begin—but it was the right time to stop putting my dream on hold.
Between meetings, family commitments, and the demands of everyday life, I began building something I could proudly call my own: Truly Dida’s.
This journey has come with a steep learning curve—from production and content creation to labels, compliance, and finding the right customers. Some days bring progress; others bring valuable lessons. But I’m building this dream one step and one jar at a time.
I’ll keep going until Truly Dida’s is in retail stores and on kitchen shelves everywhere. At 49, I’m not too late—I’m bringing my vision to life.