09/16/2026
Summer absolutely FLEW by. Like…where did it go??
A lot happened. And somehow September is already just as nuts.
So here’s a little BTS of what’s new at MDS 👀
The moment you’ve all been waiting for…
NEW FLAVOR. NEXT WEEK. !!!!!!!!
Yes, we’re yelling.
Any guesses? 👀
The last 2 months have been kind of insane.
We launched into a few retailers that have been on our dream list since we started MDS back in 2018.
Very surreal. Very cool. NOT DONE YET.
If there’s a store near you that needs Mid-Day Squares in its fridge, tell us in the comments. We’re taking names 👇
And if you’re looking for us right now, hit the store locator:
https://www.middaysquares.com/pages/retailer-list
150 pallets is a stupid amount of squares.
Having trouble picturing it? Here are some completely unnecessary ways to visualize it:
Lay all the bars side by side → enough to cross New York City.
Stack them → higher than Mount Everest.
Put them on a scale → heavier than the biggest whales in the ocean.
Give them all to one person → they’d have snacks for roughly 3,600 YEARS.
Anyway. 150 pallets. Casual.
This one is HUGE for us.
Since moving into our factory in 2020, this is probably one of the biggest steps we’ve taken toward the 100 MILLION square goal we set years ago.
We’re expanding the plant.
AND PUTTING IN A WHOLE NEW LINE!!!!!
It’s wild to even type that.
People see the launches, the shelves, the wins. But if you’ve been following us for a long time, you know how much pain, chaos, mistakes, stress and figuring-it-the-f**k-out it took to get here.
So yeah…we’re going to celebrate this one.
We’ve been working toward moments like this for nearly a decade.
And the factory isn’t the only thing growing.
THE TEAM IS TOO 🥹
Startup life means everyone wears 47 hats. And don’t worry, we are absolutely still wearing too many hats.
BUT…
As we’ve grown, we’ve finally been able to bring in more specialists and give different parts of the business the love they deserve.
Watching people come in with their experience and immediately make us smarter, faster and better has been pretty fu***ng cool.
Welcome to the chaos ❤️
And obviously…
THANK YOU.
Seriously.
Every squ
