10/15/2026
It’s 8:04pm. My eyes are heavy, I should probably be thinking about going to bed… and here I am, answering emails.
Why? Because there’s very little I hate more than being slow to respond to someone.
When I took over The Branch Ranch, one of the things I promised myself was that people would always speak to a real person if they called, and they’d always get an individual reply to their emails. No automated replies. No generic “we’ve received your inquiry” messages. Just me, answering you as best I can.
And honestly? It’s a hill I’ll stand on.
Even as the day ticks on, even as the to-do list grows faster than I can cross things off, even when I’m wondering if I’ve forgotten how to keep my eyes open… I still want you to know there’s a person here who cares enough to get back to you.
The slightly less charming side of that promise is that sometimes that person is sitting at her computer at 8:04pm, fuelled by sheer stubbornness and the desire to get to inbox zero. (Spoiler: inbox zero is a mythical place I’m not convinced actually exists. 😂)
Small business life. It’s not always pretty, but it’s personal. And I wouldn’t have it any other way.