09/10/2026
Astaxanthin is a ketocarotenoid with potent antioxidant activity. It enhances cellular metabolism and nutrient utilization in animals, accelerates skin cell turnover, and delivers a measurably shinier, healthier coat. For pet food and supplement manufacturers, this translates into a science-backed claim that resonates with premium positioning. AstraReal AB (Sweden) pioneered microalgae-derived astaxanthin from Haematococcus pluvialis in the European pet food and animal feed markets — a premium, highly bioavailable source that integrates into dry food, wet food, extruded treats, and soft gel formats.
Are you evaluating astaxanthin suppliers or exploring coat-health positioning for your next product line? Let's connect if you're sourcing premium functional ingredients or looking for formulation partnerships in the pet nutrition space. 👇