About
F BEVERAGES LTD (F BEV) has the exclusive right for the production, promotion, marketing, sale and distribution of all alcoholic and non-alcoholic Fashion TV branded beverages on a worldwide basis. Through arrangements made with Fashion TV (FTV Programmgesellschaft mbH and its affiliates, subsidiaries or related companies such as FASHIONTV.COM GmbH and or F. TV Limited), who are the owners o
f 100% of the entire Intellectual Property and Proprietary Rights over Trademarks and Service Marks bearing the “f” logo and diamond shape device, with or without “I LOVE FASHION” and “MICHEL ADAM” and with or without wings on diamond shape bearing the “f” logo or device, F BEV has been granted the exclusive right of use and exploitation of the above-mentioned Intellectual Property. Company Overview
Our fashion beverages have been well received in over 53 markets worldwide during the last three years. This is due not only to our brands’ clear and distinctive “Fashion and Luxury” positioning, but above all to their supreme quality and refined taste which are both highly appreciated by the consumers. Our fashion beverages portfolio incorporates the attributes and core values of Fashion TV (FTV™), the largest fashion medium in the world and a name synonymous with fashion, glamour, sophistication, beauty and luxury. FTV reaches over 360 million households worldwide through 3,000 satellites, cable operators, etc., and is also present in more than seven million public venues such as bars, clubs, hotels, airports, fitness studios, beauty salons, fashion stores, etc. Background
Michel Adam, the President and Founder of Fashion TV, has been at the center point of developing FTV. Born in Poland and raised in Austria, Michel Adam travelled extensively, spending years in Brazil and Thailand. Today his name is synonymous with Fashion TV which he founded in a self-owned club called “Fashion Bar” in Paris in the mid 1990s which emerged as a cultural bridge between Thailand, France, Brazil and Austria. FTV is all about fashion, glamour, sophistication, beauty and luxury. The concept of fashion parties has been crucial to the on ground presence of the lifestyle portrayed in FTV globally. The result of an extended lifetime experience in the glamorous world of special events infused the world of drinks and entertainment with the spirit and values of Fashion TV. The idea to develop a range of FTV branded beverages that would match the refined taste, pulsating vitality and glittering excitement that surrounds the world of Fashion TV and its audiences around the world became a necessity. At the beginning of 2008 Michel Adam was joined by Stavros Stavrou, an industry professional who had many years of experience in finance and in developing and marketing top premium vodkas for a leading global brand. Together they began to explore the possibility of developing a series of alcoholic and non-alcoholic beverages that could carry the same message as Fashion TV and compliment the concept and success of FTV parties in clubs and bars around the world. They spent a lot of time travelling the world to come up with a sophisticated solution to a new concept for fashionable drinks, which they called “Elixir of Fashion”. Setting as their first goal the launch of vodka that could confidently claim its position at the top of the Super Premium category, while serving as the flagship of the fashion beverages portfolio they began to tackle the challenging task of brand development. Poland, the motherland of Michel Adam, which is also regarded as vodka’s first country of origin, presented itself as the preferred choice for the production of the new brand. After a long search through which they have evaluated a number of distilleries and tasted many recipes, the two men discovered a “boutique” distillery that could satisfy the stringent and high standard specifications set for FASHION VODKA Luxury Collection: access to prime raw materials, cutting edge distillation and bottling technology supported by extensive experience and know-how of top master distiller. In parallel, they have searched for a blue-chip bottle manufacturer and suppliers of high quality raw materials to implement their superior product. The bottles were finally chosen from a well-known supplier in France while a Polish leading firm was engaged to decorate the bottles to the point of a work of art. FASHION VODKA Luxury Collection was launched in a bottle of superior quality and clarity that complements perfectly the softness, aroma and character of its unique recipe while clearly expresses the vibrant glamour of Fashion TV. It was clear from the start that FASHION VODKA Luxury Collection was only the beginning. Michel Adams’ creativity, ambition and extensive travelling around the world, always in search of innovation and beauty, alongside Stavros’s expertise, held the promise of more to come. A whole new range of fashion drinks began to take shape, starting with vodka in the Premium segment which was developed and launched in June 2010. FASHION VODKA Party Collection (Premium) is ranking at the top of its category, and it is produced from selected fine Polish grains to deliver a noble, special-tasting recipe. Faithful to our commitment to steadily enhance our portfolio of luxury drinks, Michel Adam, Georges Dimos and Stavros Stavrou spent a lot of time travelling through the Champagne region in France evaluating and tasting a number of champagnes to select the Champagne house that could offer a superior product to clearly express the vibrant glamour of the fashion world. The preferred choice for the FASHION Champagne was the highly appreciated Champagne house of Baron-Fuente, owners of reputable vineyards in the west of the Champagne area since the 17th century. The result is a range of Champagnes of supreme quality which guarantees its consumers an added dimension of prestige; another “Elixir of Fashion”. Today we offer 2 different type of Champagne; a Grande Reserve (3 years of aging) and a Grand Cru of incomparable taste and quality (5 years of aging). Both Fashion Champagnes were launched officially in March 2013 and already are distributed in many markets. FASHION Prosecco was also launched in March 2013. It’s a lively, sparkling wine produced on our behalf by Italy’s largest privately held wine company. Our Prosecco is a varietal wine that is made from the Prosecco grape, native to the Veneto region; it is fresh and easy to enjoy as an apéritif or at a celebration or party. It comes in a distinctive and stylish packaging and its simple, yet modern design, makes it an all-occasion bubbly! It’s for the fashionable, sociable, trendy and cosmopolitan consumer. We have managed to introduce the fashion beverages in many counties worldwide, carrying along with each bottle sold the spirit and values of Fashion TV. The expansion is an expression of the combined passion and drive of many industry professionals, the FTV family led by its President and Founder, Mr. Michel Adam, and his collaboration with Stavros Stavrou. We are committed to enhance our portfolio over time, offering consumers additional choices when it comes to luxury drinks at fair market prices.
