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03/03/2026

Back at the judging table at the 🍷

Blind tasting = pure focus.
No label. No story. Just structure, balance & precision.

But the real highlight?

The conversations between flights.
Winemakers. Sommeliers. Importers.
Different countries. Different perspectives. Same passion.

This year I noticed:
• more freshness & elegance
• smarter alcohol management
• growth in alcohol-free categories
• stronger need for storytelling

The industry is shifting.
Consumers are changing.
Wine is adapting.

And honestly?

This is where trends are born — not online, but at the table.

Grateful to be part of it 🤍

01/03/2026

📍 Karlsruhe Trade Fair – First Time Here

Honestly? I’m positively surprised.

It feels local. Focused on quality. Proud of its wine region & cuisine. Big regional players — but not overwhelming. Easy to walk, easy to talk. Real conversations.

Trend-wise?

🍃 Alcohol-free keeps gaining power. 🥂 Teaseccos & lighter styles = lifestyle, not compromise.

But what I found most interesting: Wineries are starting to realise it’s not just about beautiful labels.

It’s about the right words. Clear, moment-driven language.
Not only wellbeing & health conversations — but better communication at the shelf.

Because in the end… we don’t buy wine. We buy the moment.

WineInnovation FindYourWineMatch

25/02/2026

🎙️ Do you want to Drink the Moment? Start here.

Wine discovery isn’t about scores or complicated language.
It’s about matching wine to your mood.
It’s about making wine feel relevant again.

This is where wine meets lifestyle, culture and connection.

The podcast is just the beginning.
The app & WineDesk are coming next.

🎧 Listen to the podcast here: https://www.youtube.com/watch?v=OgZjLPOWUTc&t=569s

WomenInWine

06/02/2026

Last night on stage at Venture Café Berlin
talking about dating apps, social media
and why wine still brings people together.

Swipes. Likes. Views.
Connection became a score.

Wine creates pauses.
Conversations.
Moments — where people feel met.

Sometimes, that’s all we’re really missing. 🍷

12/11/2025

Sometimes connection doesn’t need more words — or more wine. 
Just two empty glasses and the feeling that neither wants to leave. 
💭 In this moment, do you stay for the company or the conversation?

10/11/2025

✨ Wine for the Vibe ✨ 
Some wines speak when words don’t.

Light & Juicy Red — The Casual Chiller For conversations where you can finally be yourself. You laugh. You pause. You say something real.

Main Moment: Just Sip Moods: 😌 Chill • 💬 Social • 🌱 Mindful

What kind of moment would this wine fit for you? 💬

19/10/2025

People rarely remember a label. 
They remember the night, the laughter, the person who opened the bottle. 
That’s the emotional truth of wine — it’s experiential, not transactional.

The shelf is where the story begins — but it’s the memory that keeps it alive. 🍷

💬 Tell me: what wine moment still lives in your memory?

15/10/2025

✨ At the shelf, it’s never just a label — it’s a feeling. 
✨ You’ve got 3 seconds to connect, trust, and be remembered.

For wineries, it’s the art of storytelling. For wine lovers, it’s the moment something simply feels right.

✨ Shelf Story Strategy — where visibility meets emotion.

💬 What makes you stop and reach for a bottle?

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