Powerbar

Powerbar FUELING IS POWER. SINCE 1986.

23/05/2026

Still skipping your warm-up? 🙋‍♀️ we show you how it’s actually done to stay injury-free and ready for Roth. Save this for your next session! ⚡️

21/05/2026

Not all heroes wear capes, some hand out gels from a moving car 💪🏼💨

A massive congratulations to our top athlete, Sam Long, for completely shattering the record at Ironman 70.3 Gulf Coast!...
13/05/2026

A massive congratulations to our top athlete, Sam Long, for completely shattering the record at Ironman 70.3 Gulf Coast! We couldn't be prouder to fuel your incredible ride. Keep pushing the limits! ⚡️🚲 🔋

11/05/2026

Training on Mallorca hits different >> just pls don’t let the views distract you from the protocol. Here are some essential tips for your fueling and performance ⚡️

the glow up is real ✨ which era did you start running in?
09/05/2026

the glow up is real ✨ which era did you start running in?

06/05/2026

POV: You finally found the cheat code for your protein goals. Meet our new Protein Soft Core ⚡️

The stats:
🍫 Liquid core
💪 High protein, low sugar
✨ 3 elite flavors

03/05/2026

Which crazy athlete trends have you heard of lately? 🫣

Not all gels are the same. Different efforts require different fueling.⚡ Power GelClassic energy for endurance sessions....
29/04/2026

Not all gels are the same. Different efforts require different fueling.
⚡ Power Gel
Classic energy for endurance sessions.
⚡ Fuel Gel
Higher carb intake for longer efforts.

27/04/2026

We are beyond happy to finally announce our dream team for the DATEV Challenge Roth! 🏊‍♀️🚴‍♀️🏃‍♀️

For the first time ever, Powerbar is hitting the course with an official all-women relay team. One team, good vibes, and 100% girl power on the track ⚡️

From the first swim stroke to the final marathon meters, we’re ready to show what happens when performance meets passion.

Ready to join the road to Roth? 🫶🏼

24/04/2026

POV: your order just arrived and you can finally train properly for the racing season 🙌🏽

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