26/04/2025
Here’s the real story.
When we started Raw Culture, money was tight.
Sure, getting a trademark was high on the list... but so was buying the next batch of bottles and ingredients.
We did what we had to do. We kept brewing. We kept growing.
Then, after a string of successful markets and finally a little breathing room, we went to register our trademark on 20th January 2021.
Only to discover that a company in Denmark had beaten us to it... by 17 days.
Those scallywags!
And so began the battle.
We had a year of trading behind us.
We were established.
They hadn’t even launched.
The paperwork flew back and forth for the next four years, but at the end of the day, the UK IPO only cares about who files first.
Ouch. That was a hard day.
Honestly? It felt bleak.
Trying to rename your brand after five years is like being asked to rename your child.
It’s personal. It’s painful. It’s exhausting.
I must have come up with 200+ names... and hated every single one of them.
I mean, how do you go from calling an apple an apple to calling it a hammer?
I was stuck. Frustrated. Miserable.
Until I asked myself:
“What is the life blood that makes Raw Culture?”
Wait a minute...
Life Blood!
It clicked.
It was strong.
It was natural.
It represented everything that Raw Culture stood for, energy, nature, power, authenticity and it opens the door for everything we’re building next.
Life Blood isn’t just about kombucha.
It’s about all the drinks we’re crafting kombucha, ginger beer, and functional sodas built for mind, body, and soul.
It wasn’t an easy decision.
(And you should have seen some of the terrible logo designs we scrapped along the way.)
But we got there.
And honestly? I believe Life Blood has what it takes to elevate everything we do.
It’s bold. It’s memorable.
It’s not just a name. It’s a future.
Lessons learned?
- Protect your brand early.
- Get your trademarks sorted, even if it feels like a stretch.
- And when life gives you lemons... sometimes it’s handing you a fantastic opportunity.
Thanks to everyone who’s supported me through all of this.
Let's look to the future
