01/10/2026
To every single one of you,
I want to start off by saying thank you. Thank you for the continued support over the last 3 years. I am still in awe of all of the love I have received and I still can’t believe I managed to make my little dream a reality.
But, it is with an extremely, upset, heavy heart that I make the decision to step back from SWS.
With my life progressing in other directions, it is now becoming impossible for me to fit everything in, as well as taking care of myself both mentally and physically. As most of you are aware, the last year has been incredibly difficult for me. Navigating a significant life change whilst running a business did take its toll on me emotionally. I was burning myself out trying to run a business, work alongside it, whilst also trying to get through a really hard time in my life. You were all so patient with me and for that, I am always grateful.
After that, I realised my love for baking was slowly slipping away, and I always told myself that if I ever felt like that, then I really need to have a long, hard think about what’s next.
Baking has always been a passion for me. I love making new things, I adore baking for those I love and I am so happy and proud that I got to bake for all of you, and that you all absolutely loved everything. How proud I am to have made many different products that I know are fantastic (if I do say so myself).
Baking is my passion, and still will be, just not my career. I am starting a new very exciting chapter, working on my degree and going into the job I have always wanted to pursue.
Life is a rollercoaster (thank you Ronan Keating), and I have absolutely LOVED being on this amazing journey and having you all behind me. I really, truly couldn’t have done it without you and some of you made me believe in myself even on the days I didn’t, so for that, I genuinely, wholeheartedly thank you.
It has been an absolute blast.
You all really did change my life,
Georgia 🤎
And a huge thank you to Alisha, Callington Town Council, Mandy & Keith at Downderry and everyone else who has allowed me to attend their markets and events.
My next market will be Callington Honey Fair this Saturday in the Pannier Market. (My last ever market will be Callington Market in the beginning of November)
(I will remain open for Christmas pre orders too and if anyone ever wants to place a pre order on the future then do not hesitate to message me, I won’t put the spoon fully down just yet)
