26/07/2026
No/low b**r is the UKās fastest-growing b**r category. Swipe to see whatās driving this and how Fell is responding.
The no/low category had a record year in 2025, according to the British B**r & Pub Association, with 200m pints sold, which accounts for almost 3% of the UKās total b**r market. - Morning Advisor
The pace at which this category is growing is staggering, with the pace of growth is expected to surpass that of the last 4 years, with forecast volume CAGR of +7%, 2022-26, compared to +5%, 2018-22.
The consumers of no/low b**r are exhibiting similar behaviours, including the growing use of the āzebra striping methodā. This refers to alternating between alcoholic and non-alcoholic drinks, which āāallows people to stay in control while still fully enjoying the experience.āā This trend is now reflected in data supporting the rise of no/low, with recent analysis showing that nearly half (48%) of Brits are already zebrastriping when visiting the pub. These changing behaviours and relationships with alcohol are also evident in a report by KAM Media which shows 1 in 3 adult pub/restaurant visits do not involve any alcohol consumption, with Gen Z and younger millennials leading the trend.
This, and the wider drivers of consumer behaviour in relation to the low and no alcohol drinks, has also been captured recently by KAM Media in their latest report. The report shows 1 in 3 adult pub/restaurant visits do not involve any alcohol consumption, 31% of customers have left a venue early and/or disappointed because of poor low & no options and 40% will research low & no options ahead of time if theyāre visiting a pub, bar or restaurant and not drinking alcohol.
Fell Brewery has also felt the effects of this new rise in no/low b**r drinkers; Beck, our 0.5% pale ale, has become our fastest-growing b**r in the first half of 2026.
It has also become a highly popular choice for drinkers across all Fell bars, as well as on draught at KITTchEN , The Factory Tap Brewery Arts Brewery Arts and Rind | W**e Shop & Bar
