17/09/2026
AI can’t recommend what it can’t understand.
Imagine someone asking:
“Who can help me with this?”
AI has to work out who is relevant from the information it can find.
If your expertise, location, services and experience are unclear or scattered, AI has less context to work with.
You don’t need to tell AI everything.
You need to make the important things clear.
Because in AI search, being visible is only part of the equation.
Being understood matters too.