Quality Meat Scotland (QMS)

Quality Meat Scotland (QMS) QMS works to shape a sustainable and prospering Scottish red meat industry.

QMS is the public body responsible for helping the Scottish red meat sector improve its efficiency and profitability, and maximise its contribution to Scotland's economy. We market the PGI labelled Scotch Beef and Scotch Lamb brands in the UK and abroad and promote Scottish pork products under the Specially Selected Pork Banner. Our assurance schemes cover more than 90% of livestock farmed for mea

t in Scotland and offer consumers the legal guarantee that the meat they buy has come from animals that have spent their whole lives being raised to some of the world’s strictest standards. Scotland’s beef, lamb and pork producers make an important contribution to the country’s rural economy, contributing over £1,500m to the annual GDP of Scotland and supporting in excess of 30,000 jobs in the farming, agricultural supply and processing sectors. With hundreds of years of tradition, Scottish farmers pride themselves on meeting the high standards of today’s modern consumers, at home and abroad.

🎙️24hrs left to submit your questions to the experts!We’re recording a new podcast episode with Kate Rowell, QMS Chair a...
31/05/2026

🎙️24hrs left to submit your questions to the experts!

We’re recording a new podcast episode with Kate Rowell, QMS Chair and Abby Tong, QMS Category Specialist, focusing on all things Scotsheep and the Royal Highland Show 🌾

Got a question about the events, the sector, livestock, industry highlights or what’s happening across the summer show season? We’d love to hear from you.

Drop your questions in the comments or send them anonymously through our link 👇
https://ow.ly/7PGp50Z4IJ1

🐑 We are launching a sheep edition strand of our ‘Meating Our Potential’ campaign at Scotsheep 2026, highlighting the ec...
29/05/2026

🐑 We are launching a sheep edition strand of our ‘Meating Our Potential’ campaign at Scotsheep 2026, highlighting the economic and socio-economic importance of Scotland’s sheep sector.

In partnership with NSA Scotland and the Scottish Red Meat Resilience Group, the campaign aims to support confidence, investment and sustainable growth across the sheep supply chain while showcasing the sector’s contribution to rural communities and the wider economy.👏

🐑We will also engage visitors throughout the event with butchery demonstrations, industry discussions and educational activities for school pupils focused on the journey of Scotch Lamb from farm to fork.🥩

NSA Scotsheep 2026
National Sheep Association
Monitor Farms Scotland
NFU Scotland
The Sheep Game
NSA Scotland
Livestock_farmher

29/05/2026

What domestic and global factors are influencing decline in cattle prices?

In this clip, Iain Macdonald, QMS Market Intelligence Manager, explains some of the key drivers affecting the market.

Watch the full video for future projections and opportunities and for a fuller picture, read the latest Beef Market Update.

Watch the full video: https://ow.ly/AgCH50Z49kV

🌍 How can environmental baselining support better on-farm decision making?Join QMS, AHDB and host farmer Sam Parsons at ...
28/05/2026

🌍 How can environmental baselining support better on-farm decision making?

Join QMS, AHDB and host farmer Sam Parsons at the Environment Baselining Roadshow on Wednesday 3 June at Bowhouse, Fife, for a practical farm event exploring what the Environment Baselining Pilot means for real farm businesses.

The day will cover key environmental measures including soil carbon, emissions, trees and hedges, alongside practical demonstrations and discussion on how this data can be used on farm.

🐑 Hear directly from Sam Parsons about his experience taking part in the pilot and the insights gained along the way.

📅 Wednesday 3 June
⏰ 10am–2pm
📍 Bowhouse, St Monans, Fife

You are also invited to attend any other other events as part of the baselining project!

Book your place today: https://ow.ly/Mty250Z4K6r

🐑 What sheep health challenges matter most to you?QMS has launched a new Sheep Health Survey to help shape future resear...
28/05/2026

🐑 What sheep health challenges matter most to you?

QMS has launched a new Sheep Health Survey to help shape future research priorities for Scotland’s sheep sector.

If you’re a farmer, crofter or producer, we want to hear your views on the issues impacting flock health, resilience and productivity on farm.

📝 Take part today to help influence the future
📍 Chat to the QMS team at Scotsheep and the Royal Highland Show

Take part here: https://ow.ly/poB950Z4JsE

Monitor Farms Scotland
NSA Scotland
NFU Scotland
RSABI
The Sheep Game

🎙️ We want your questions!We’re recording a new podcast episode with Kate Rowell, QMS Chair and Abby Tong, QMS Category ...
27/05/2026

🎙️ We want your questions!

We’re recording a new podcast episode with Kate Rowell, QMS Chair and Abby Tong, QMS Category Specialist, focusing on all things Scotsheep and the Royal Highland Show 🌾

Got a question about the events, the sector, livestock, industry highlights or what’s happening across the summer show season? We’d love to hear from you.

Drop your questions in the comments or send them anonymously through our link 👇
https://ow.ly/v2fN50Z4IHm

26/05/2026

In this short video, Iain Macdonald, QMS Market Intelligence Manager, provides context on the current beef price trend.

Watch the full video for future projections and opportunities and read the latest Beef Market Update for more detailed analysis and insight.

Watch the full video here: https://ow.ly/cUrF50Z49gs

👀Check out our 'Week at a Glance' below!🔍📈Deadweight prices supplied by AHDB (All rights reserved)📊Weekly auction averag...
25/05/2026

👀Check out our 'Week at a Glance' below!🔍

📈Deadweight prices supplied by AHDB (All rights reserved)

📊Weekly auction averages created by QMS from data supplied by IAAS.

Be the first to see this information, sign up to the QMS newsletter today: https://ow.ly/nLak50Z3c6o

23/05/2026

🎙️ New podcast episode

Iain Macdonald, Market Intelligence Manager at QMS, joins the podcast to answer your questions from the current beef market, to the factors influencing cattle prices and what the outlook could mean for the Scottish red meat sector.

Listen to the full episode for more market insight and industry discussion - https://ow.ly/GOCq50Z3e1h

Want to submit your questions for the next QMS episode? https://forms.office.com/e/9RS0diZsRd

🐑 New online training course launched on Haemonchus (Barber’s Pole Worm)Developed by The University of Edinburgh alongsi...
22/05/2026

🐑 New online training course launched on Haemonchus (Barber’s Pole Worm)

Developed by The University of Edinburgh alongside SCOPS and partner organisations, this new course is designed to help vets strengthen their understanding of Haemonchus contortus and sustainable parasite control ahead of peak risk season.

The course covers:
✔️ Recognising risk on farm
✔️ Sustainable parasite control principles
✔️ Correct use of the FAMACHA© system
✔️ Evidence-based advice for sheep farmers

📅 The course will open to SQPs and farmers later this summer (29 June).

Find out more and access the course here: https://ow.ly/Lhlu50Z32OY

Address

Rural Centre, West Mains
Ingliston
EH288NZ

Telephone

0131 510 7920

Website

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