Melt Chocolates

Melt Chocolates London's Most Luxurious Chocolate Boutique. Holland Park, Notting Hill, Selfridges, Kings Road

Handmade Chocolates from Notting Hill
Ship Globally - Stunning Designer Packaging (plastic-free)
Zero emissions electric van for same-day delivery in London
London's Most Luxurious Chocolates: Notting Hill, Selfridges, Kings Rd & Holland Park Boutiques.

Imagine one day you wake up, you find out you have to leave home forever.To another country, with a family you’ve never ...
28/08/2026

Imagine one day you wake up, you find out you have to leave home forever.

To another country, with a family you’ve never met.

What Do You Do?

A. Run away

B. Refuse

C. Go through with it

If you chose C, that’s the correct answer.

If you chose A or B, you wouldn’t have lasted very long in a Spanish court in the 17th century.

This was the exact dilemma an 18-year-old called Catalina Micaela faced when she was forced to marry a strategic partner, the Duke of Savoy.

Click below to read the full story of the Princess that brought chocolate to Italy.
https://meltchocolates.substack.com/p/the-chocolate-princess-catalina-micaela?r=4b2bb3&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

27/08/2026

Did kids accidentally help invent Nutella? 🌰🍫

After World War II, cocoa was scarce and expensive in Italy.

So pastry maker Pietro Ferrero turned to something Piedmont had in abundance: hazelnuts.

His early creation wasn't the smooth spread we know today. It was a solid chocolate and hazelnut loaf that could be sliced and eaten with bread.

But the recipe kept evolving.

Ferrero developed a softer, spreadable version called Supercrema, and in 1964, Pietro's son Michele transformed and relaunched it as Nutella.

The name combined the English word "nut" with the Italian-sounding suffix "-ella."

Today, we've gone back in the other direction.

We've created our own chocolate hazelnut spread that's much closer in spirit to the original hazelnut-rich recipes than many modern supermarket versions.

And it's made with 55% hazelnuts. 🌰

Buy our 55% Hazelnut Spread online now. Click the link in our bio.

26/08/2026

Nutella exists because Europe ran out of chocolate. 🍫🌰

The story begins in Piedmont, Italy, where cocoa shortages during the Napoleonic era encouraged chocolatiers to stretch precious cacao by combining it with the region’s abundant hazelnuts.

The result was gianduja.

More than a century later, cocoa was scarce again around World War II.

Pastry maker Pietro Ferrero returned to the same basic idea, combining cocoa with large quantities of Piedmont hazelnuts to create a solid product that could be sliced and eaten with bread.

It proved so successful that the Ferrero business grew around it.

The recipe was later transformed into the softer, spreadable Supercrema, before Pietro’s son Michele Ferrero refined the product further.

In 1964, Nutella was born.

What started as a clever way of making scarce cocoa go further became one of the world’s most famous chocolate hazelnut spreads.

But how different is today’s recipe from the original gianduja?

We made five hazelnut spreads through time to find out.

Watch the full video on YouTube now. Link in bio.

FoodHistory MeltChocolates

26/08/2026

Would you pay £30 for a jar of chocolate hazelnut spread? 🍫🌰

We decided to make the world’s most expensive version using beautiful, high-quality ingredients.

But was it actually worth it?

There was only one way to find out.

A blind taste test against an everyday supermarket hazelnut spread.

First up, the supermarket version:

“That’s so sweet… that’s just pure sugar.”

Then our £30 version:

“Wow. I’ve got olive oil. I’ve got roasted hazelnuts… I’m tasting beautiful roasted hazelnuts.”

When you strip everything back, the biggest difference isn’t the price.

It’s what you can actually taste.

🌰 Roasted hazelnuts
🍫 High-quality chocolate
🫒 Beautiful olive oil

But would you pay £30 for it?

Watch We Make The World’s Most Expensive Nutella on YouTube now. Link in bio.

ChocolateMaking MeltChocolates

24/08/2026

Is chocolate your daily microdose? 🍫

High-quality dark chocolate contains hundreds of naturally occurring compounds, including cocoa flavanols as well as the stimulants theobromine and caffeine.

Together, cacao's chemistry can influence how we experience alertness, mood and even the simple pleasure of eating chocolate.

But can you actually feel it?

Do you notice a buzz after eating really good dark chocolate, or do you think it's all in your head?

Let us know in the comments. 👇

Follow on Instagram for more surprising facts about the history, science and secrets of chocolate.

24/08/2026

The Inca weren’t breeding chocolate as we know it.
They were breeding flavour.

In the Amazon, cacao was selected for the taste of its fruit pulp, not the finished chocolate. Families would open pods, taste them, and replant the seeds from the best ones. Generation after generation, refining flavour over thousands of years.

Nothing was wasted.
The fruit was eaten, the pod used, the bark valued. The whole tree mattered.

And that knowledge still lives on.

When you taste fine chocolate with notes of fruit, flowers, and complexity, you are tasting 6,000 years of selection, guided by people who understood flavour at its source.

It all starts in the pod.

Follow for more stories behind chocolate.

24/08/2026

Why use £60-a-litre extra virgin olive oil when palm oil can cost a fraction of the price? 🫒🍫

Because we weren’t trying to make the cheapest chocolate hazelnut spread.

We were trying to make the best.

For our world’s most expensive Nutella-style spread, we sourced premium extra virgin olive oil from Tuscany and blended it with:

🌰 Exceptional roasted hazelnuts
🍫 High-quality chocolate
🌿 Real vanilla
🫒 Extra virgin olive oil

The olive oil helps bring everything together, creating a spread that’s thick, glossy and beautifully smooth, while adding another layer of flavour.

No palm oil.

No synthetic flavouring.

No long list of unnecessary ingredients.

Just a few exceptional ingredients blended together until smooth.

But does a jar made this way actually taste better than supermarket Nutella?

Watch We Make The World’s Most Expensive Nutella on YouTube now. Link in bio.

FineChocolate MeltChocolates

24/08/2026

Can a bird help create a better hazelnut? 🌰🐦

The Eurasian jay has a fascinating relationship with nuts.

Jays collect them, carry them away and hide them in caches to eat later. Inevitably, some are forgotten.

Those forgotten nuts have the opportunity to germinate and grow into new trees.

Over generations, animals choosing, transporting and dispersing particular nuts can become part of the wider evolutionary relationship between a plant and its environment.

It’s a reminder that the flavour of an ingredient doesn’t begin in a factory.

It begins with an ecosystem.

So when we set out to make the world’s most expensive Nutella-style spread, we wanted hazelnuts with an extraordinary story behind them.

Next came the question: could we actually taste the difference?

Watch We Make The World’s Most Expensive Nutella on YouTube now. Link in bio.

HazelnutSpread MeltChocolates

24/08/2026

What are the best hazelnuts in the world? 🌰

At the top are often considered the Tonda Gentile Trilobata hazelnuts of Piedmont, Italy.

They’re prized by chocolatiers for their intense aroma, delicate flavour and exceptional quality.

Italy is home to several celebrated varieties:

🌰 Tonda Gentile Trilobata, Piedmont
🌰 Tonda di Giffoni, Campania
🌰 Tonda Gentile Romana, Lazio

Then there’s Turkey’s Black Sea region, responsible for the world’s largest commercial hazelnut crop and a major source of the hazelnuts found in products around the world.

But Piedmont’s hazelnuts have something particularly special.

Nocciola Piemonte IGP has protected geographical status, connecting qualifying hazelnuts directly to their origin, much like other protected European foods.

The region’s climate, landscape and growing conditions have helped make Piedmont synonymous with exceptional hazelnuts.

So when we decided to make the world’s most expensive Nutella-style spread, there was only one place we wanted our hazelnuts to come from.

But are they actually worth the price?

Watch We Make The World’s Most Expensive Nutella on YouTube now. Link in bio.

FineChocolate MeltChocolates

Address

London

Opening Hours

Monday 10am - 6:30pm
Tuesday 10am - 6:30pm
Wednesday 10am - 6:30pm
Thursday 10am - 6:30pm
Friday 10am - 6:30pm
Saturday 10am - 6:30pm
Sunday 11am - 5pm

Telephone

+442083544504

Alerts

Be the first to know and let us send you an email when Melt Chocolates posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Melt Chocolates:

Shortcuts

Share