Natoora

Natoora Our mission is to replace a broken, opaque food system with a transparent and sustainable supply chain. Home delivery nationwide in the UK and in New York.

Sourcing radically seasonal produce direct from growers across Europe, America and Australia.

We had a wonderful first weekend with STRAW on Columbia Road.To celebrate Greta Peaches .atthetable of .bakery (and soon...
17/07/2026

We had a wonderful first weekend with STRAW on Columbia Road.

To celebrate Greta Peaches .atthetable of .bakery (and soon-to-open .quince) baked a beautiful batch of pastries that showcased the fruit in all its fragrant, purple-streaked glory.

The Estate Dairy joined us too, serving complimentary silky-smooth soft serve which everyone went wild for.

Find Greta Peaches in Straw’s shop window this weekend (18th & 19th July). They’ll be available to buy alongside their thoughtfully curated collection of clothing, homeware and baskets.

Come and say hello!

📍126 Columbia Rd, London E2 7RG

Few events leave us feeling as hopeful and inspired as Groundswell Festival.This year’s festival, surrounded by likemind...
09/07/2026

Few events leave us feeling as hopeful and inspired as Groundswell Festival.

This year’s festival, surrounded by likeminded growers, chefs and changemakers, was a powerful reminder that the future of food depends on farming in partnership with nature – building resilient systems, restoring biodiversity, and producing food that’s nourishing for both people and the planet.

Some highlights from our time at Groundswell:

→ Hosting a stand for Farm Fund in the tent, connecting with passionate young growers, farmers and future applicants.

→ Bringing you together for seasonal snacks, drinks from MOMO Kombucha, and a keynote from Franco Fubini. We also heard from Ellen of Winnow Farm Seeds | Ellen Rignell, one of our former Farm Fund grantees, sharing her journey.

→ Listening to inspiring talks from Christoffer van Tulleken, Tomorrow’s Kitchen, FarmED | Farm & Food Education, Katie White OBE MP, Benedikt Bösel, White Oak Pastures and many more.

→ Sharing a delicious lunch with , exploring how we communicate nutrient density not just through data, but through flavour, aroma, texture and the experience of eating well.

Thank you to everyone who made Groundswell 2026 such a memorable celebration of the festival’s first ten years.

London is set for another hot week. If you’re looking for a way to cool down, we’ve got you covered.We’re teaming up wit...
07/07/2026

London is set for another hot week. If you’re looking for a way to cool down, we’ve got you covered.

We’re teaming up with The Estate Dairy to serve free silky-smooth soft serve, drizzled with sweet peach syrup and topped with slices of Domenico’s Greta Peaches – the summer stone fruit we wait all year for.

Come and find us:

- Natoora Sloane Square – Tuesday 7th July & Wednesday 8th July, 12 - 3pm
- STRAW (126 Columbia Road) – Saturday 11th July, 12 - 5pm

We’ll also be offering tastings of our Greta Peaches with The Estate Dairy’s Greek yogurt at these Whole Foods Market UK stores:

- Liverpool Street – Wednesday 8th July, 11am - 2pm
- King’s Road – Thursday 9th July, 12 - 3pm
- High Street Kensington – Friday 10th July, 12 - 3pm

Can’t make it to one of our pop-ups? You’ll find White Peaches, including the Greta variety, on our app and in store.

Follow the flavour. It’s that simple, and that radical.When Franco sat down with  and  this month, he got into the origi...
13/05/2026

Follow the flavour. It’s that simple, and that radical.

When Franco sat down with and this month, he got into the origins of Natoora, what industrialized agriculture did to our food (and our taste buds), and why real flavour is the most powerful compass we have as consumers.

If you follow real flavour, you’re almost always buying from growers who prioritize soil health, biodiversity, and the seasons. Flavour, health, and ecology go hand in hand.

But it doesn’t stop at buying. Cook more. Spend time outdoors. Reconnect with seasonality. The more you do, the more you’ll crave what actually makes sense — and the more power you take back from an industrial food system that was never built with your health or the planet’s health in mind.

Supermarkets react to our buying patterns. We’re not as powerless as we think.

Listen now — linkinbio.

We’re wild about Winter Tomatoes, if you couldn’t already tell. And seeing these soil-grown beauties grace restaurant pl...
01/05/2026

We’re wild about Winter Tomatoes, if you couldn’t already tell. And seeing these soil-grown beauties grace restaurant plates around the world is a source of pure joy.

The four varieties Marinda, Iberiko, Camone, and RAF each bring something unique to the table.

As their season winds down, we’re already counting down the days until November, when they’ll return to our plates once more.

Here’s a look at how they’ve been served in London, New York, Miami and Paris:

1) Iberiko Tomato Carpaccio from a special spread at in Miami.
2) Chef Raphaële of ’s plate of shiny RAF draped with agretti, served with guanciale and egg cream.
3) At .feel.dove in Notting Hill, Iberiko lies on a bed of smooth soured cream with chilli crisp. Featured on the menu for a second year running, which is only ever a good sign.
4) In March @ jay_wolman of .intl joined .arms in Barnes, creating a delicious little plate of roasted pork collar with winter tomatoes and smoked goat ricotta.
5) Pearl pasta risotto with RAF and Nduja sauce by chef Julia from in Paris.
6) Basking in the sun at London’s – Camone drizzled with Blood Orange and salmoriglio.
7) This dish from brings together both Marinda and Black Iberiko, grilled on the flame with red fruit vinaigrette, red cabbage, vierge, pomegranate and alyssum.
8) serves a classic plate of Iberiko Tomatoes with prosciutto, burrata, basil, olive oil and balsamic.
9) Sea bass, Congolese broth with Black Iberiko, matembele and new leek by Chef Khloé Fearnley Derome .paris.

White Asparagus marks the arrival of spring in Parisian markets. What’s interesting is that Green and White Asparagus ar...
14/04/2026

White Asparagus marks the arrival of spring in Parisian markets.

What’s interesting is that Green and White Asparagus are actually the same plant. It’s the way they’re grown that shapes their character and colour.

Grown under mounds of sandy soil in Anjou, the absence of light prevents chlorophyll production, resulting in a pale spear with a more delicate texture and pronounced sweetness.

Frédéric harvests a succession of varieties throughout the season, allowing for a steady rhythm of fresh spears as spring unfolds. Grown in sandy soils and picked by hand, they’re prized for their tenderness from tip to base.

In the kitchen, it needs very little – gently cooked, dressed with butter or olive oil, perhaps a squeeze of lemon. A simple way to celebrate the season on a plate.

This is your sign to pick up a punnet of sweet, seasonal strawberries this Sunday. Our Gariguettes are an heirloom varie...
12/04/2026

This is your sign to pick up a punnet of sweet, seasonal strawberries this Sunday.

Our Gariguettes are an heirloom variety long favoured in French kitchens, prized for their quality over quantity.

Their elongated form, brushed with a soft orange-red hue, gives way to flesh that is tender, fragrant, and quietly intense.

The flavour is vivid. Aromatic, with a gentle brightness that lingers. Their season is brief and yields are modest, making them all the more sought after.

Enjoy them just as they are, crush into compotes, fold into jams, or layer into something sweet. The only thing that matters is that you savour them!

50 days left to apply for Farm Fund 2025–2026.⁠If you’ve been thinking about it, this is your sign to start.⁠Growers age...
11/04/2026

50 days left to apply for Farm Fund 2025–2026.⁠

If you’ve been thinking about it, this is your sign to start.⁠

Growers aged 40 and under in Australia, Europe, the USA, and the UK: you have until May 31st to apply for grants built to drive real, lasting change on your farm.⁠

What we’re funding:⁠
→ Soil health⁠
→ Farming culture & identity⁠
→ Ecosystem biodiversity⁠
→ On-farm innovation⁠
→ Accessible scale⁠
→ Inclusive education⁠

$150,000 is on the table this season — one $30,000 Transformation Grant and multiple Resilience Grants ($15,000 and $8,000).⁠

Don’t leave it to the last minute. Head to the link in bio to read the full criteria and apply.

Wild Garlic, with its vibrant green leaves and distinctive aroma, is one of the defining foraged plants of this time of ...
08/04/2026

Wild Garlic, with its vibrant green leaves and distinctive aroma, is one of the defining foraged plants of this time of year.

It thrives in shaded woodlands, reliant on damp, mild conditions.

We follow it through its entire life cycle – from Leaves and Buds to Flowers and Capers (with the exception of Bulbs) – working closely with foragers like Simon to bring this plant to you.

Sourcing wild food and supporting the foragers who hold valuable knowledge is an important part of challenging an industrialised food system that favours all-year-round availability, homogenised flavours and dependable yields.

These resilient plants offer up valuable sources of nutrient-dense food while restoring our connection to nature through the truest example of seasonality.

Find Wild Garlic on our app, in store and over on Ocado

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