Use 'Get me dinner!' on our site at the checkout for 50% off your first order! Order before 1 pm, Monday - Friday, for same day or advance delivery. I’m a dad and a husband and the founder of Independence Market. Since I became a father, my wife has stayed at home to take care of our kids. A lot falls on her shoulders, not only with her own stuff to take care of, but a growing family to manage too
. I’ve spent a career working with retailers and food brands. And what’s amazed me is how out-of-touch and out-of-date most of these businesses are with ways to make a mum’s life easier. So rather than continue working with what I saw as the problem, I set out to create the answer. Convenience food is a tricky thing. One that often comes at a very high price. Chemicals, cut-corners, cheap ingredients and farmers that are underpaid. I think the true challenge of any business is to give people what they want without cutting corners. And most of the convenience food I could buy off the shelf, I won’t feed my kids, let alone my lovely wife. So, I’ve joined up with an amazing group of chefs, researchers, producers and mums to create the UK’s first bespoke, healthy and online food service that’s personalised for every home. And our first creation is ‘dinner on-demand’ for your busy week, with same-day delivery of the best, most delicious and most cost-effective family suppers, straight to your door at a time that suits you. You order via our free tablet device (available for you to keep to hand in your kitchen), from your mobile or via our website. There’s no subscription costs or minimum order commitment – just use the service when you want to. Our online menus allow you to be as hands-on in the preparation as you like, depending on your time and enthusiasm on any given day. All of our chef-prepared meals are based on family favourites - from Macaroni Cheese to Garlic Roast Chicken - crowdsourced from mums we’ve chatted to across the country. All of our ingredients are responsibly sourced, natural and wherever possible, organic too. We’ve benchmarked our prices against quality high street supermarkets and shops, so you’ll find it hard to buy better quality, more conveniently, for less (from £12 to feed a family of four). Our meals arrive in recyclable cookware that we collect the next day. No horrid plastic packaging and no need to wash up. And if you’re not happy with any meal we deliver, we’ll give you your money back – absolutely quibble free. This is easy, honest, tasty family food that doesn’t cost the earth, delivered straight to your door, when you want it. Most importantly though, it’s time given back to mum so that she can put her feet up a little earlier. Heaven knows she’s earned it. This is Independence Market. And we hope to be working in a community near you, very soon.
