26/11/2025
tasting our new Relax formula (attempt #3)
testing new flavours is a bit like going on Hinge dates - always super exciting, but most are immediately no, some seem great until the aftertaste hits, and you have to go through a lot of mediocre ones to find the one that sticks.
We launched with our pomegranate & elderflower Relax drink earlier this year. Some people loved it. Some people didn’t.
So we’re redoing it. We’ve ditched the pomegranate because it was too sweet, and now we’re testing different flavour profiles to find something more refreshing and vibrant.
We use high-quality reishi powder (unlike dodgy tinctures in other drinks) and ashwagandha which taste… interesting. Masking them without drowning everything in sugar is genuinely difficult.
This is me trying version 3 in real time, PRAYING we’ve finally got it right.