Chinese Cuisines meet Italian Wines

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Zhong can yi jiu” (中餐意酒) is the first program entirely devoted to the matching of Chinese cuisines, either traditional or contemporary, to Italian wines: a guide, an online portal, events and the unique Italian Wine Experience Box.

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ZHONG CAN YI JIU 中餐意酒

This guide is an unprecedented attempt to marry two great gastronomic cultures and artisanal producers: Chinese cuisines and the Italian wines. A match that not long ago seemed an unfeasible task. But, unfeasible is not impossible.

As the world gets smaller and broad connections grow more intimate, to match Italian wine with Chinese food is no longer the blasphemous act of unholy pairing that previous generations of foodie snobs would dismiss. Nowadays, we accept less orthodoxy in our dining. Such pairing can now be considered a blessed double-happiness for both parties, a sort of win-win of world gastronomic dating.

This guide is the first of many steps in a grand project that will be fully realized over the next few years. Our mission is to give interpretive tools to the consumer as well as provide a point of reference for the Italian wine industry, as well as for contemporary Chinese chefs and restaurateurs operating in China, Hong Kong, Macau, Taiwan, Singapore and worldwide.

The guide and the program Chinese cuisines meet Italian wines is promoted by the Italian Wine Bank, a branch of the project MELIUS, both produced by The I Factor Limited, The guide is realized in collaboration with the Chinese Culinary institute of the Vocational Training in Hong Kong, the Club China AIS (Associazione Italiana Sommelier) and the Italian Wines World Summit.