The confidence the brand gives to its customers can be reflected in its market share. By 1989, "Cup Noodle" had already gained 70% of the Cup Noodle market in the US! To explore the full potential of the overseas market, Nissin has set up manufacturing plants in different parts of the world to create taste cater for different local markets. For example, the cheese-favoured noodles are a huge succe
ss in the US! In The World:
The first overseas plant was set up in Los Angeles in 1970. Over the next thirty years, 15 other manufacturing plants were established in Thailand, the Philippines, India, China, Brazil and Hong Kong. In Hong Kong:
On December 20, 1985 a new plant was opened in Taipo, Hong Kong. It is Nissin's fifth overseas plant after the ones in the US and Brazil. It is a 2-storied building with a floor area of more than 100,000 sq. Nissin Foods has the highest requirement for the quality of its products. The best ingredients are selected to be manufactured at lightning speed at the fully automated plant. Recent Development:
Nissin Foods has never stopped its work on research and development. A Central Research Laboratory was set up in Japan in 1988 to develop new products according to the latest consumer needs. Many resources have also been invested on biotechnology to improve the nutritional value of its products. To produce healthy foods for people to enjoy is the aim of Nissin Foods.
