Ichitan Group
2009-2010
My Promise
Establishing Ichitan Group
Ichitan Group co., ltd. first established in the name of “Mai Tan co., ltd. on 3 September 2010 by Mr. Tan Passakornnatee; a billionaire businessman who change consumer behavior and built great value in Japanese trend market. He also improves value of green tea market from less than billion to ten billion in the present. Though his lif
e has suffered through economic crisis and lost his million properties in one night but he has always been offered “chances” in many ways. His connection from business partner, old boss and friends brought him to where he is. No matter trouble he confronts, hands will usually reach him on time. By receiving, he is now successful. His life is beyond happy and fulfilled. In the day he start this company, he intend to be “provider” by sharing his and his wife dividend to Tan Pan foundation for 50% since the first year of business. which is 9th September 2019, his donation will increase to 90% of his dividend forever to develop the education and environment in the country. So, Tan Pan foundation will be a self-provider unlike other foundation. Also, it can plan long term project with the funds because its first mission is to provide education for youth and improve the society which finally brought the coexistence between people and nature. Unless fund support continually, this long term project could never happen. That is the reason for Mr. Tan to establish “Mai Tan co., ltd.” to be a support business of Tan Pan foundation. “The intention” of Mr. Tan from now on is not receiving, but providing. His happiness is not income but “the smile” from the receiver. Tan always believe that we can’t choose “how to born” but we can choose “who to be”. Today, Mr. Tan has chosen.
2011
Our First Beverages
Ichitan Green Tea & Double Drink
The expertise of Mr.Tan Passakornnatee has shifted the trend of beverage market in Thailand. Healthy drinks have been hit dramatically and obviously. In 2003, Tea has only 900 million baht in market value but in 2012 the market has reached 13,000 million baht. for the first time in its history. Besides tea, the shelf still has only few choices when compare to the world market. Mr.Tan Passakornnatee saw the opportunity from thousand trip of research to create something newer than tea coffee and soda. Which will suite best for healthy market and match Thai styles? Double Drink is the answer and becomes the first drink of Ichitan. It is a mixture of healthy drink and Thai herb. It fills with plenty of nature goods which capable in balancing and support body system without leaving chemical by the theory of yin and yang. At this point, Mr.Tan Passakornnatee who has developed green tea to become a hit for over 10 years, he looked for something better. He searched for the best breed of tea and boosted it out which had benefit for health and chemical free. Then, he educated farmers in farming organic tea since the first plant and keep in touch closely; watering, fertilizing onward to pick its bud before the dew disappear. So, Ichitan Organic Green Tea has become chemical free and gotten full benefit for drinker. It is the differences in market and gets overwhelming welcome. First Ichitan Organic Green Tea has been launched in Original flavor and followed up with Honey-lemon, Kikucha (Chrysanthemum), Genmai, Corn, Midori punch and the latest flavor the Sugar free. These new choices have leveled us up to the front row of organic green tea brand, because we appreciate the key of wellness guaranteed by sale growth. Besides our success, to educate the farmer also improve their quality in life and income widely which provide their career stably and sustainably.
2012-2013
Rapid Growth To Be No. 1
More Product In the Market
Mr.Tan decide to invest in Auto Warehouse System for Ichitan Organic Green Factory, which has became first and final factory that processing automatically from the very first production to final stage of stowage. Our machines are capable to run consecutively 120 hours which reduce human error problem and improve the product in every angle.Nowadays our productivity is 600 million bottles and 200 million UHT per year. We also invest in Cold Aseptic Filling Technology which is the latest technology in the world. Though it cost 3,500 million baht but in long term, this will be the best solution to save your health and save your world.
“We can’t stop using natural resource, but we can reduce the usage gratefully”
www.ichitangroup.com
www.ichitan.co.id
