Anassah By Raina Gidwani

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Anassah By Raina Gidwani Authentic Pulses & Staple Store
Delivering Grains and Staples

Gluten gets a lot of blame it doesn't always deserve. It's a protein found in wheat and a few other grains and for most ...
08/08/2026

Gluten gets a lot of blame it doesn't always deserve. It's a protein found in wheat and a few other grains and for most people it's simply part of a balanced diet. It gives dough its stretch and bread its rise. For a smaller group though, celiac disease, a wheat allergy or a diagnosed sensitivity, it genuinely needs to be avoided or managed carefully.

What's interesting is that Indian kitchens never really needed the label "gluten free" to already be full of it. Jowar rotis. Besan chillas. A warm glass of sattu on a summer afternoon. These weren't substitutes invented for a trend. They were simply what was cooked.

If you're curious where to start, our Jowar Atta and Besan are naturally part of that tradition, and our Sattu Atta comes from roasted chana, no wheat involved at all.

Tell us in the comments, which grain shows up most in your kitchen

[Anassah, GlutenEducation, IndianGrains, JowarAtta, Besan, SattuAtta]

07/08/2026

Caption:
Rain outside. Warmth inside. ☁️🍃☕
Some moments deserve to be slow and every sip of Anassah Pahadi Chai Masala brings that comfort home.

[Anassah, Anassah Pahadi Chai Masala, Pahadi Chai, Masala Chai, Monsoon Vibes, Rainy Day, Tea Lovers, Indian Tea, Comfort in a Cup, Chai Time, Slow Living, Everyday Rituals]

The rain's doing its job outside 🌧️Ours has already begun in the kitchenFresh veggies, Anassah Besan, and a plate of cri...
05/08/2026

The rain's doing its job outside 🌧️
Ours has already begun in the kitchen

Fresh veggies, Anassah Besan, and a plate of crispy bhajiyas loading 🤎
What's your must-have with monsoon bhajiyas - chai or ketchup? 👇

[Anassah, Besan, Bhajiya, Monsoon Recipes, Rainy Day Snacks, Indian Snacks, Home Cooking, Comfort Food, Fresh Ingredients, Healthy Pantry, Kitchen Essentials, Homemade Food, Crispy Bhajiya, Indian Kitchen, Wholesome Cooking, Everyday Cooking, Clean Ingredients, Seasonal Recipes, Tea Time Snacks, Food Inspiration]

Nine grains go into this atta and every single one earns its place.Wheat Bajra Jowar Ragi Chana Dal Makki Oats Barley an...
04/08/2026

Nine grains go into this atta and every single one earns its place.

Wheat Bajra Jowar Ragi Chana Dal Makki Oats Barley and Sattu sourced from one farm hand cleaned and stone ground rather than rushed through a machine.

It also doesn't sit around for months which tells you something about how it's made.

Read the label the way we did and see what's actually behind the flour.

[Anassah, LabelDecode, SmartMultigrainAtta, NineGrains, KnowYourFood, StoneGround, HonestIngredients, TraditionalMilling, PantryStaples, AnassahByRaina, HeritageInEveryPack, ProcessOverPromise, FromFarmToFlour]

Some things get repeated so often they start to sound true. A colour becomes a promise. A grind gets mistaken for a shor...
02/08/2026

Some things get repeated so often they start to sound true.

A colour becomes a promise. A grind gets mistaken for a shortcut. A name gets used loosely for something it isn't.

We'd rather you know what's actually behind each staple than trust an assumption someone passed down.

[Anassah, MythVsFact, BesanFacts, HaldiFacts, SattuFacts, KnowYourFood, ProcessOverPromise, TraditionalMilling, HonestIngredients, PantryStaples, AnassahByRaina, RootsOfFlavour, HeritageFood]

01/08/2026

Haldi doesn't get its colour by chance. It's cleaned then dried slowly until the shade deepens on its own. From there it's ground by hand into a powder rather than rushed through a machine.

Same haldi from slide one to four just closer to being yours.

[Anassah, HaldiProcess, RootsOfFlavour, HandGroundHaldi, TraditionalMilling, HonestIngredients, PantryStaples, AnassahByRaina, HeritageInEveryPack, SlowMadeFood]

Anassah began long before it had a name. In my kitchen with haldi drying on the terrace and besan being ground the slow ...
30/07/2026

Anassah began long before it had a name.

In my kitchen with haldi drying on the terrace and besan being ground the slow way because that was simply how things were done. I wanted to build something that held onto that instead of trading it away for speed or shelf life.

Every product we make starts with a question. Would this pass in my own kitchen. If the answer is yes it earns a place on yours. This is less a founder's note and more an invitation into how we think.

Raina Gidwani
Founder, Anassah

[Anassah, NoteFromFounder, RainaGidwani, FounderStory, HeritageInEveryPack, KitchenToShelf, HonestFood, MadeWithIntention, AnassahByRaina, FromOurKitchen, TraditionOverTrend, SlowMadeFood, RootsOfFlavour]

When the rain pours outside, bring a little pahadi warmth inside 🌧️☕️✨ Brew a cup of Anassah Pahadi Chai Masala and make...
29/07/2026

When the rain pours outside, bring a little pahadi warmth inside 🌧️☕️✨

Brew a cup of Anassah Pahadi Chai Masala and make every monsoon moment feel a little more comforting.

[Pahadi Chai Masala, Anassah, Monsoon Chai, Masala Chai, Pahadi Warmth, Rainy Day, Chai Lovers, Indian Tea, Tea Time, Monsoon Vibes]

A little stroll through the greens that make Anasha what it is🌿From the farm to your kitchen, every ingredient is grown ...
27/07/2026

A little stroll through the greens that make Anasha what it is🌿

From the farm to your kitchen, every ingredient is grown with care, naturally.

[Anasha, Organic Farming, Farm Fresh, Naturally Grown, Fresh Produce, Organic Food, Sustainable Living, Farm To Table, Clean Eating, Conscious Living]

The way you store your atta can make all the difference to its freshness, flavour and shelf life. Swipe to learn the bes...
25/07/2026

The way you store your atta can make all the difference to its freshness, flavour and shelf life. Swipe to learn the best storage method for every type of flour in your kitchen 🌾

Save this guide for later!

[Anassah, OrganicFood, AttaStorage, KitchenTips, HealthyKitchen, WholeWheatAtta, JowarAtta, SattuAtta, MultigrainAtta, Besan, FoodStorage, PantryTips, HealthyLiving, IndianKitchen, CleanEating]

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