Aashirvaad

Aashirvaad At Aashirvaad, we believe in giving you nothing but the best! Follow us to be part of this journey. Aashirvaad Atta contains 0% Maida and is 100% Sampoorna Atta.
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ITC limited entered the branded Atta market with the launch of Aashirvaad Atta in May 2002 and within a short span it has become the number one branded packaged atta across the country. It has grown its presence overseas as well.

'Aashirvaad' promises the Indian housewife the joy of providing her family with the most delightful home-made rotis, made from the finest quality atta. The grains are di

rectly sourced from the farmers through ITC’s e-choupal network and then carefully ground using modern 'chakki - grinding' process for the perfect balance of colour, taste and nutrition. The Aashirvaad Atta page is a place for community members to connect with our company, and learn about our initiatives and programs.

08/06/2026

Jab desh bhar se aaye moments… 💥 Toh ek hi jawab, Aashirvaad Atta with High Protein Ka Roti.

[ITC Aashirvaad, Atta With High Protein, Cricket, Roti, Real Strength, Contest]

06/06/2026

Our planet is sending clear signals, from rising temperatures and melting glaciers to extreme weather events, climate change is no longer a distant concern—it is here and now.

This World Environment Day, the theme reminds us that there is an urgent need for collection action and the choices we make today can shape a better tomorrow.

At ITC, through our multi-dimensional initiatives in afforestation, renewable energy, water stewardship, climate-smart agriculture, sustainable packaging, and green infrastructure, we remain committed to creating positive impact at scale and building a greener, more resilient future.

Watch this short film that captures how solutions are taking root, progress is gaining ground, and together, we can create lasting change.

05/06/2026

Garmiyon ki shaam, phal aur ek chhutki ka farq.
Kyunki swaad tabhi aata hai, jab ho bilkul pure.

[ITC Aashirvaad, Summer Season, Fruits, Pink Salt, Sendha Namak]

28/05/2026

Aashirvaad Atta with High Protein, jo har bite ko banaaye powerful.
Taaki har koi puche… Kya khake aya hai?



[ITC Aashirvaad, Kya Khake Aya Hai, Protein Atta, Strength, Impact Player, Cricket, Game Changer]

28/05/2026

This Eid-ul-Adha, celebrate the warmth of togetherness and the sweetness that lingers in every bite. 🌙

[ITC Aashirvaad, Eid Mubarak, Eid Ul Adha, Sweetness, Celebrations]

27/05/2026

On our foundation day, we thank you for the all the love you’ve shown us through the years. We’re grateful for your support and hope to keep nourishing you and your loved ones for decades to come.

[ITC Aashirvaad, Foundation Day, Legacy, Atta, Rotis, Chapatis, Nourishment, Joyful Nurturance, Gratitude]

Strength that speaks for itself deserves a spotlight 💪- Post your moment on your story with - Tag us And stand a cha...
26/05/2026

Strength that speaks for itself deserves a spotlight 💪

- Post your moment on your story with
- Tag us
And stand a chance to win vouchers worth ₹10,000.*

Contest live till 29th May.

*T&C apply.

[ITC Aashirvaad, Atta with High Protein, Kya Khake Aya Hai, Contest, Participate Now, Cricket, Strength]

Those everyday moments that make people say “Kya Khake Aya Hai?” are now your chance to shine. 🌟🎥 Record your moment: at...
23/05/2026

Those everyday moments that make people say “Kya Khake Aya Hai?” are now your chance to shine. 🌟

🎥 Record your moment: at home, at the gym, or while doing your daily hustle.
📲 Post it on your story with and tag
🏆 Stand a chance to win vouchers worth ₹10,000!*

Contest is LIVE till 29th May, participate now!

[ITC Aashirvaad, Kya Khake Aya Hai, Aashirvaad Atta with High Protein, Atta, Rotis, Contest, Participate Now, Big Now]

22/05/2026

Dikhaiye apna everyday power aur bataiye… Kya Khake Aya Hai? 💪

- Post your story with
- Tag us

Aur jeetiye vouchers worth ₹10,000!*

⏳ Contest live till 29th May.

*Terms & Conditions Apply.

[ITC Aashirvaad, Kya Khake Aya Hai, Atta with High Protein, Contest, Participate Now, Cricket Season, Win Big]

22/05/2026

Howzat! 🏏
Ab jawab simple hai – Kya khake aya hai? Roti!

With Aashirvaad Atta with High Protein, your daily rotis come packed with 30% more protein.
Just 3 rotis ≈ 25% of your daily protein needs.

Roti mein protein, bana lo roz ka routine.

[ITC Aashirvaad, Kya Khake Aya Hai, High Protein Atta, Daily Nutrition, Rotis, Cricket Season]

Address

ITC Limited – Foods Division, ITC Quality Care Cell At P. O. Box No. 592
Bangalore
560005

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