TrooGood

31/08/2026

We sent Raju onto the streets and asked one simple question. What is protein?

Turns out most of us never actually learned the answer.

Meanwhile, brands keep telling you whey is better. Or plant is better. Or their protein is the real one. Banking on the fact that nobody’s checking.

We didn’t want to win that confusion game. We just picked millet, peanut and jaggery. Ingredients that actually do the job. No jargon required.

Made for the people running India’s real daud. So the pause is worth taking.

Troo Good. Daud ka Saathi.

Be honest. Could you have answered Raju’s question? 👇

26/08/2026

21/08/2026

Retailers told us something simple: customers couldn’t tell what was inside the pack.

Watch to see the real conversation that led us to change it even though it cost more.

Have you ever picked up a product just because you could actually see what was inside?

Troo Good. Daud ka Saathi.

18/08/2026

Selling out completely can look like success. For us, it’s been our most expensive compliment. Watch to see what running out actually costs a brand and why we’ve changed how often we restock.

Retailers - how often should a fast-moving product realistically be restocked? 👇
Troo Good. Daud ka Saathi.

15/08/2026

Up before sunrise. Ironed uniform, itchy from starch. Flag hoisting, national anthem, the principal’s speech that never seemed to end. Prayers, drills, a program that stretched on in the sun.

Four hours felt like forever. Until the snack finally arrived.
That one packet, handed out mid-daud, is the part everyone actually remembers from Independence Day at school.

This year, we’re thinking about a different kind of independence the one from malnutrition. Millet Chikki is already part of school nutrition programs across Andhra Pradesh, Telangana, Haryana and Chhattisgarh, reaching lakhs of children with something that’s actually good for them, not just something sweet to get
75 crore chikkis and counting. One handful at a time, working toward a country where no child’s daud runs on empty.

Troo Good. Daud ka Saathi.

What do you remember most from your school’s Independence Day celebrations?

SwatantraDivas

10/08/2026

Bigger isn’t always better. Sometimes it just means something got compromised to get there. Watch to see why we kept ours exactly the size it is.

Retailers - ever had a customer disappointed by something that looked great on the shelf? 👇
Stay Troo.
Troo Good. Daud ka Sathi.

07/08/2026

Retailers keep telling us the same thing: make it bigger, charge more. Watch to see why we’re saying no and what actually goes into keeping it this size.

Retailers - would you rather sell a bigger product at a higher price, or the same honest product your customers trust? 👇
TrooGood. Daud ka Saathi.

01/08/2026

Series Name - The Market Knows
Ep 1 - Why TrooGood Went Silent for 3 Months

For 3 months, we stepped away from content, campaigns, everything - and went straight to retailers and customers instead. No assumptions. Just what they told us, unfiltered.
What came out of it changed what we make and how we make it. Over the next few episodes, we’re going to show you exactly what we found - the good, the uncomfortable, all of it.
This is Episode 1 of The Market Knows.

TrooGood. Daud ka Sathi.

What’s one thing you wish a brand had asked you before launching a product? 👇

28/07/2026

5 crore millet chikkis a month. And the number that humbles us most is not that. It is every child in Andhra Pradesh who now gets honest millet nutrition in school every single day. This is not a milestone.
Every chikki that reaches a child’s hand carries the same belief we started with. That honest millet nutrition should not be a privilege. It should be in every pocket. Every lunchbox. Every daud.

This is where the real work begins.

Troo Good. Daud Ka Saathi.