TrooGood

06/10/2026

Deadlines don’t pause for lunch. Meetings run into meetings. The laptop stays open even when the mind needs a minute.

Somewhere between one email and the next, there’s a five-minute window that’s actually yours. Not a break from work, just a small pause before the daud picks up again.

Millet, peanut, jaggery. No meeting required to enjoy it.
Troo Good. Daud ka Saathi.

What’s your go-to pause during a packed work day? 👇

01/10/2026

Founders are supposed to trust their gut. Ours didn’t, on this one.
Raju was convinced his opinion was the right one. Turns out the market had a very different opinion, and it wasn’t even close.
This is what happens when you let go of your own ego and just listen to what people actually want. Empathy is the first principle to grow.
Watch till the end. Raju says it better than we ever could.

Troo Good. Daud ka Saathi.

28/09/2026

Everyone has a Daud, but a school daud is slightly different. Classes, bells, homework, the race to finish lunch before the break ends.

In the middle of all that, a mother knows to tuck in something that isn’t roti, isn’t rush. Just a small pause meant only for him and his friends. Millet, peanut, jaggery. He just knows it’s the part he and his friends waits for.

Some of our best memories are from the pause in between. Not the daud.

Troo Good. Daud ka Saathi.

What was tucked into your tiffin box for the in-between moments? 👇

25/09/2026

“Where do you even get this from?” – turns out that’s the #1 question we get. Not about taste. Not about price. About where to find us.

Here’s the Troo answer: we’re already in 50,000+ kirana stores across Odisha, West Bengal, Andhra Pradesh, Telangana and Rajasthan. And most people who’ve eaten Troo Good still can’t recall the name. That’s what happens when a brand grows through word-of-mouth instead of ads.

Know more about us from the link in our bio.
Have you spotted Troo Good somewhere and didn’t know it was us? Tell us where 👇
Troo Good. Daud Ka Saathi.

22/09/2026

From a modest daily production to almost 6 crore chikkis today. Watch to see the moment that changed everything - when a state government chose Troo Good to help feed its children.

What’s a moment that made your work feel like more than just business? 👇

Troo Good. Daud ka Saathi.
MilletSnacks

15/09/2026

Long before India had a single city, someone was already living in one - building, working, running a daud we can barely imagine today.

We got curious about what actually kept them going. What we found while researching this one genuinely stopped us for a second.

Swipe to find out what an ancient civilisation trusted to keep it going and why we’re still eating it.

Troo Good. Daud ka Saathi.

11/09/2026

Before any FMCG product reaches you, it has already passed through an entire ecosystem — sales teams, distributors, warehouses, retailers, and finally, the shelf.

Only then does it get its most important yes — yours.

That’s the side of FMCG most consumers never get to see.

TrooGood. Daud Ka Saathi.

09/09/2026

Before this, there was no such thing as “millet chikki.” Now it’s in school programs across Indian states. Watch to see how a category gets created with zero marketing spend.

Had you heard of millet chikki before Troo Good? 👇
Troo Good. Daud ka Saathi.

07/09/2026