When it all began about 30 years ago, nobody could have even dreamt that the small trading company of rice could one day be on its way to become a leader of the domestic markets. Today India’s Jaisal Heritage is one of the favorite Basmati brand within discerning rice-eating community. The company started its business selling Basmati Rice to the Indian market; with the ascend in rice popularity it
didn’t took us long to secure our place in rapidly growing Basmati rice market. This position has strengthened over recent years as more and more consumers have switched from ordinary long grain rice to Basmati rice. Unorganized products with inconsistent quality were crowding the market. That was when we at Anvi Exim dreamt of bringing in a procession of rice variants with graded quality to satisfy need of all communities. In line with this vision, the company started the business of milling, packaging and marketing of basmati rice. A decade ago the company decided to face the challenges in domestic markets by setting up a modern, state-of-the-art rice milling plant in Punjab, India. Presently we are dealing in 27 different varieties of basmati and non basmati rice. But the whole grain goodness of Basmati has a very special place in our heart. We are unswerving to only selecting the finest Basmati grains for all our products. In our pursuit for the very best Basmati, we employ the latest technology to check every batch of rice for purity. Whether you boil our rice, steam it, fry it, powder it, flatten it or puff it, you will always be impressed. You will find that rice is the main ingredient in a variety of dishes of worldwide cuisines. It is steeped in tradition and culture; but has a taste that is contemporary, modern and one that goes down well with even the fast-food eating set. No wonder then that it is an indispensable part of almost all festivals and celebrations. So today we are committed to continuously provide you with choicest quality of rice for all your needs with our uncompromised quality and spreading our genuine fondness for rice and its product.
