Superplum

Superplum Always safe-to-eat fruits tested for pesticides and shipped to you through our sophisticated nationwide supply chain with refrigerated transport.

Fresh from the best farms to you. With a little help from us.

Want to keep your Superplum Bananas... Superfresh? Well, your bananas deserve better than turning brown overnight, here ...
17/07/2026

Want to keep your Superplum Bananas... Superfresh?
Well, your bananas deserve better than turning brown overnight, here are some hacks that actually work!

🔸 Foil wrap the stem: the OG hack! Wrapping the crown in foil slows down the ethylene gas release, buying you an extra 2-3 days before things go south (or brown).

🔸 Hang ‘em up: a banana hanger keeps the bunch off the counter so they’re not bruising themselves under their own weight. No pressure, literally.

🔸 Freeze the slices: once they’re a little too ripe for your taste, slice and freeze them. It’s the ultimate plan for smoothie and cake season!

Which trick are you bunch-ing onto first? Let us know below👇

[ Fresh Fruit Keep It Fresh Food Storage Kitchen Hacks Grocery Hacks Smoothie Prep Banana Lovers Eat Fresh Fruit Care Kitchen Tips Produce Tips FreshIsBest Banana Recipes Banana Storage ]

13/07/2026

The Superplum Fruit Guide | Episode 2 💜
It’s Jamun’s turn to take over Delhi NCR, so we went purple this week!
Tangy, purple, and chatpata….We found the spots serving it right.

Jamun is the seasonal favourite but is yet to be more mainstream than what Jamun lovers would hope for... Know a spot doing Savoury Jamun dishes! Let us know in comments👇

📍 Here’s where to get yours:
1. Jaatre, Meharchand Market (Multiple outlets in Ncr) - Fresh Jamun Ice-Cream Jaatre Ice Cream
2. Kwality, CP - Kala Khatta Mocktail Kwality Fine Dining Restaurant
3. Jamun, Lodhi Road - Jamun Kulfi JAMUN
4. Comorin, Gurugram - Jamun Ale COMORIN

🟣 Not on the list but must-try:
* Jamun Kala Namak Mocktail - Kwality, CP and Gurgugram
* Jamun Ale Cocktail - Comorin, Gurugram
* Jamun Kulfi - Kings Kulfi, Multiple Outlets
* Jamun Ice Cream - Naturals, Multiple Outlets

Follow and save this reel for the ultimate fruit food guide. Episode 3 coming next week!

[ best places to eat in Delhi, Delhi food list, jamun season, jamun, summer fruits, fruit vendors, seasonal fruits India, fresh fruit, fruit stalls, jamun dessert, tropical fruits India, fruit guide India, summer food, fruit spots, seasonal eating, jamun kulfi, purple fruit season ]

Sweet. Juicy. Slightly addictive.Delhi/NCR, stock up on these seasonal bests on shop.superplum.com.
09/07/2026

Sweet. Juicy. Slightly addictive.

Delhi/NCR, stock up on these seasonal bests on shop.superplum.com.

It's a proud moment for Indian agriculture and everyone working to take our produce to global markets.Our sincere thanks...
08/07/2026

It's a proud moment for Indian agriculture and everyone working to take our produce to global markets.

Our sincere thanks to Hon'ble Minister Shri Piyush Goyal, the Ministry of Commerce & Industry, and Agricultural and Processed Food Products Export Development Authority for their continued support and leadership. We're proud to play our part in putting Indian fruits on the global map.

This shade is called: ate too many jamuns. Now available in Delhi/NCR on shop.superplum.com
08/07/2026

This shade is called: ate too many jamuns.

Now available in Delhi/NCR on shop.superplum.com

Brown skin, Brain fever, Refrigeration, Pesticides. Litchis attract more myths than any fruit we sell. 🍒This summer, we’...
06/07/2026

Brown skin, Brain fever, Refrigeration, Pesticides.
Litchis attract more myths than any fruit we sell. 🍒

This summer, we’re setting the record straight — swipe for what’s actually happening inside your litchi, and why the cold chain matters more than colour ever will.

Follow Superplum for real fruit science, every season!🔬

[ Cold Chain Real Fruit Science Fresh Fruit Litchi Facts insta Trace, fruit myths, fruit facts, debunked ]

Brown skin = spoiled?
MYTH: Brown skin means it’s gone bad.

FACT: Litchi skin is rich in anthocyanins, the pigments giving it colour. Once picked, the fruit loses moisture through transpiration, and as it dries, those anthocyanins oxidise and turn brown. Purely surface level. The flesh stays protected inside.

📌 Check the inside, not the outside.

Do pesticides get inside?
MYTH: Sprayed pesticides soak into the flesh.

FACT: The waxy pericarp acts as a barrier — residues like Cypermethrin or Chlorpyrifos mostly stay bound to the peel, especially on cart-bought fruit. Since peel is discarded before eating, risk is low, not zero.

📌 Test. Trace. Then eat.

The “brain fever” scare
MYTH: Litchis cause brain fever.

FACT: Real outbreaks occurred in malnourished children who ate unripe litchi seeds on empty stomachs. Those seeds contain hypoglycin A and MCPG, which block the body from making glucose from fat, triggering severe hypoglycemia in already undernourished kids. Ripe litchi, eaten normally, carries no such risk.

📌 Ripe + sensible = safe.

Does colour mean sweeter?
MYTH: Redder = sweeter.

FACT: Colour comes from anthocyanin response to sunlight and temperature , not sugar. Sweetness depends on cultivar, ripeness at picking, and freshness.

📌 Taste is chemistry, not pigment.

Does cold ruin litchis?
MYTH: Refrigeration kills flavour and texture.

FACT: Opposite. Litchi’s thin, porous pericarp has a high surface-area-to-volume ratio, so it loses moisture fast at room temp. Heat also speeds up respiration rate and enzymatic browning. Cold slows both, keeping fruit crisp longer.

📌 Heat is the enemy, not cold. That’s why we move litchis in temperature-con

One month. Many reasons to look forward to grocery shopping.
02/07/2026

One month. Many reasons to look forward to grocery shopping.

Ask a Langra lover what makes this mango special, and they'll probably smile before answering. It's the fragrance that f...
01/07/2026

Ask a Langra lover what makes this mango special, and they'll probably smile before answering.

It's the fragrance that fills the room. The rich, lingering sweetness. The creamy texture that makes every bite feel indulgent.

Tempted? Head to shop.superplum.com

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