22/08/2026
Matcha is having its moment.
And honestly, I think that’s a good thing.
More people are discovering tea.
More people are asking questions.
More people are beginning to notice that matcha can taste very different from one bowl to another.
But trends move quickly.
Craft doesn’t.
A cultivar does not become better because it is suddenly popular.
A harvest does not become more careful because it appears more often on Instagram.
And good tea does not need to become louder simply because the category around it does.
What interests me is what remains after the trend moves on.
Origin.
Taste.
Craft.
The people who made it.
And whether tomorrow morning, when nobody is watching, you still want to make another bowl.
That, to me, is where something real begins.
tteas™