Pocky is a very popular treat in Japan, especially among teenagers. In bars, it is sometimes served with a glass of ice water. It also has a significant presence in other Asian countries, such as China, South Korea, Thailand, Indonesia, the Philippines, Laos, Malaysia, Singapore, Hong Kong, Taiwan, India, Burma, Brunei and Vietnam.In Malaysia, Pocky was sold under the name "Rocky" for four decades
. In 2014 it was rebranded under the name "Pocky" with a new package design and slogan. Commercials featuring Malaysian singer Yuna, also began to air in 2015 in order to give brand recognition and a sales boost. In Europe Pocky is produced under license by Mondelēz International and sold under the name "Mikado" in France, Belgium, Germany, Italy, Spain, Austria, Switzerland, and the United Kingdom. "Mikado" can be found at most supermarkets[citation needed] and many international food stores. In the United States and Canada Pocky can be found in Asian supermarkets and the international section of most large supermarkets, such as World Market, H-E-B, Wegmans, Walmart (in the Asian foods aisle), some Target stores, some Walgreens, Meijer, and anime convention dealers' rooms. In the United States, Pocky is marketed both by LU (in chocolate and peanut butter flavors), and by Ezaki Glico's American division, Ezaki Glico USA Corporation (in chocolate and strawberry flavors). In Australia and New Zealand, it is usually sold in Asian convenience markets, along with other Asian foods and products. Like the United States and Canada there are also widely available in the international sections on the Asian food aisles of most large supermarket chains. Specialty importers also exist in Australia and New Zealand.
