04/12/2022
I been thinking about this label Baseline/Skyline Entertainment that signed trending Liberian acts Fazari_Official as their front man.🤔
This is one of the hottest label right now and they just sold-out an event last Night at the famous Senybar in paynesville.
🚨-To the main issue👇🏿
From my observation, those running the label are doing extremely well and making a very big mistake that will hunt them in the long run. Let’s say “everything got time” and nothing stays forever. Today, the labe is popping and those running are not taking paying much attention to the promotional side.
From my observation, those artists signed to the label got some supportive friends that normally help them share their work, which is not bad at all. I also observed that whenever the label decide to promote a particular project, they only runs to one or two “elite” blogs, influencers, djs and media personalities (as they called it) and be done with it, leaving, putting or classifying other blogs as “platforms of no importance” which is not healthy for them.
We can make Boifatty as an example.
when Boifatty released his first hit song, his label at that time (DMG RECORDS) at that time started doing promotional business with few (elite blogs, influencers, djs and media personalities ) and when Boifatty and the label ( DMG RECORDS) went apart, some of those platforms started using him to perform for free in the name of we are and will promote you. Boifatty was performing from Sunday to Sunday and at the end of the day what happened? The table turned and only people he had personal relationship with are still promoting him on their platform without asking for nothing in return. Those that used him from Sunday to Sunday even came out saying that “Boifatty is a failed musician” the label need to built a very solid relationship with more blogs before the same happens tomorrow. And those artists themselves needs to be focuse and start networking with more bloggers personally cuz the label will not keep supporting forever.
Another thing I observed is that, they’re not instructing or teaching their artists at the Label the importance of using social media or your ”page or official page” and why they should always keep it active and also making sure that they update their fan everyday, if possible. In fact, 99% of their artists ain’t even like to see fan page. They sees it as “boring” so for that reason, they mainly operates on their main personal Facebook accounts. Some of them post once after 10-11 days, sometimes even over a month. 😹
I Hope and pray that those running that label start to follow the right path in other to avoid future embarrassment. 👏🏽
Note: like I said, this is my personal observation and opinion. 🙋🏿
Up next : Floyd Nation, another Liberian label that has the potential of being the famous “Mavis records” of Liberia, with their label boss emerging as the Don Jazzy of Liberia music
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