FIREFLY GETS ‘ON-THE-GO’
Harry Briggs and Marcus Waley-Cohen, the London based entrepreneurs behind Firefly, are excited to announce the launch of their new on-the-go Fireflies. Designed to offer Firefly’s distinctive take on natural refreshment to people on the move, the new PET bottle is a delicious blend of fruit juices and botanical extracts that’s set to be the new hand bag and gym essential!
Available in three delicious new flavours: Lemon & Lime, Orange & Passionfruit and Raspberry & Pomegranate, each one specially developed to be utterly refreshing. The new range is ideal for those who fancy a deliciously thirst quenching and 100% natural drink, while on-the-go. The PET range has been cleverly designed to work alongside Firefly’s iconic glass range. Clearly identifiable as Firefly by the bright colours and black and white photos, synonymous with the brand, the new range sees the photographs ‘released’ from their polaroid frame capturing the spirit and energy of being on-the-go. Like the rest of the Firefly range, the drinks are made with 100% natural ingredients, a lot of love and absolutely nothing artificial. With Firefly’s glass range established as a firm favourite in the best delis, hotels and department stores around the world, Firefly is excited to be able to offer consumers the choice of the new PET bottles, so that they don’t have to compromise on the naturalness and deliciousness of their drinks on the move. Launched exclusively with Harvey Nichols in August 2012, the range is now available in independent retailers nationwide and internationally.
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For all media enquiries please contact Rebecca Keen at Spider PR on 020 7403 6900 or email [email protected]
Note to Editors:
Firefly natural drinks are original blends of fruit juices and botanical extracts. All Fireflies are 100% natural with absolutely nothing artificial. Firefly natural drinks are NOW available in 500ml bottles in 3 delicious flavours: Lemon & Lime, Orange & Passionfruit and Raspberry & Pomegranate. Firefly is exclusively launching in Harvey Nichols nationwide from
