The Mr Best brand persona is a character who enjoys snacking as a favourite pastime. He is candid and outgoing, and is a natural in different occasions, from parties, picnics, to watching movies, or just plain chilling out. Everyone loves to be with Mr Best, especially when he turns up with his famous tasty cashews! The Mr Best logo depicts a nut-shaped character wearing a white chef hat or toque
and gloves to convey his passion in producing irresistible nut snacks. He loves recommending them to snack lovers, which is represented by the 'thumbs up' hand sign. The khaki colour in the logo is commonly associated with nuts and the orange colour depicts vibrancy and energy that appeals to Mr Best's fans. As one of the well-loved brands in Malaysia market, Mr Best aspires to be a trend leader in nut-based snacks. With new flavours being rolled out on a regular basis, customers can always expect an exciting snacking experience!
