Sapporo is the first beer in Japan, founded in 1876. The legend of our beer began with the adventurous spirit of Seibei Nakagawa, Japan's first German-trained brewmaster. A fusion of Eastern and Western cultures has been at the heart of the Sapporo brand since our humble beginnings. On the quest to create t
he perfect beer, our original brewmaster combined the best of traditional German brewing techniques with Japanese artistry to create a perfectly refreshing bīru.
25/05/2026
Crafted with precision, perfected in every sip
For non-Muslims aged 21 years and above only. If you drink, do not drive. Please .
22/05/2026
A legacy perfected to be enjoyed. Kanpai!
For non-Muslims aged 21 years and above only. If you drink, do not drive. Please .
20/05/2026
Crafted with Japanese precision since 1876.
For non-Muslims aged 21 years and above only. If you drink, do not drive. Please .
08/05/2026
Kanpai to 150 Years of Brewing Perfection with the Iconic First Beer of Japan 🍻
For non-Muslims aged 21 years and above only. If you drink, do not drive. Please .
27/04/2026
Crafted with precision, made for moments like this. Kanpai 🍻
For non-Muslims aged 21 years and above only. If you drink, do not drive. Please .
17/04/2026
Sapporo’s Japanese brewing heritage, crafted since 1876.
For non-Muslims aged 21 years and above only. If you drink, do not drive. Please .
14/04/2026
Enjoy the legacy of Sapporo since 1876. Kanpai 🍻
For non-Muslims aged 21 years and above only. If you drink, do not drive. Please .
10/04/2026
A Sapporo kind of weekend. Kanpai 🍻
For non-Muslims aged 21 years and above only. If you drink, do not drive. Please .
07/04/2026
Sapporo’s 150 years of Japanese brewing heritage, crafted for a remarkable sip.
For non-Muslims aged 21 years and above only. If you drink, do not drive. Please .
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