The Wine Academy (Malaysia)

10/04/2026

WineCon Chengdu, Official.Montage Video # 2

10/04/2026

WineCon Chengdu Official Montage Video # 1

10/04/2026

Some highlights during WineCon Chengdu 2026

Thanks to Paolo Tan for the video

09/04/2026

24th March 2026

The “Belt & Road Initiative · Purple Silk Road” Southeast Asian Importers’ Matchmaking Salon was successfully held at the Wangjiang Kangding Hall of the Shangri-La Hotel in Chengdu.

Hosted by the Ningxia Helan Mountain East Foothills Wine Industry Park Management Committee, the event was exclusively organized for Southeast Asian delegations. It brought together regional representatives and leaders from 19 wineries in Ningxia to explore new opportunities for collaboration and strengthen trade partnerships in the wine industry.

Huang Siming, Secretary of the Party Working Committee of the Ningxia Helan Mountain East Foothills Wine Industry Park, Wen Xuehui, Deputy Director of the Management Committee, and Gao Tianshu, Director of the Marketing Department, along with other distinguished leaders, attended the event and witnessed the key activities and signing outcomes of the matchmaking salon.

During the session, the Southeast Asia Group delivered a comprehensive presentation on market trends, import data, and taxation systems in Malaysia, Singapore, and Thailand, providing valuable insights to help wineries better understand the regional market landscape.

Representatives from 11 wineries - including Devo Winery, Helan Red Winery, Red Pink Jiarong Winery, Huida Winery, Kesley Winery, Liushi Winery, Mingdi Winery, Vigani Winery, Xiban Winery, Xuyu Jinshan Winery, and Yinong Winery - took the stage to showcase their products and share their brand stories with Southeast Asian importers.

The event was feature in the lcoal media
https://mp.weixin.qq.com/s/QuPTA6HxWcWRiQ2aB9Yz5Q

09/04/2026

09/04/2026

23rd March 2026

The Southeast Asia delegation was graciously hosted by WineCon President, Mr. Yang, at a sumptuous dinner featuring selected winery representatives, who showcased their wines. The evening provided an excellent opportunity for delegates to engage in meaningful networking and foster new industry connections.

Mr. Roderick Wong of The Wine Academy also took the opportunity to extend his gratitude and appreciation to Mr. Yang for his warm hospitality in hosting the group throughout the duration of WineCon Chengdu 2026, and presented him with a souvenir from Malaysia as a token of appreciation.

09/04/2026

23rd March 2026

Shuijingfang Museum Visit - A Living Legacy of Chinese Baijiu

The Shuijingfang Museum stands as one of the most remarkable heritage sites dedicated to traditional Chinese spirits. Discovered and restored in 1998, it is widely recognized as the oldest continuously operating distillery site in the world.

Located in the heart of Chengdu, the Shuijingfang distillery site has been designated as a National Intangible Cultural Heritage, reflecting its immense historical and cultural significance. It offers visitors a rare opportunity to explore the origins and evolution of baijiu, China’s iconic distilled spirit.

Spanning approximately 2,000 square meters, the site follows the traditional layout of “store in the front, distillery in the rear.” It is also the first ancient spirit-brewing workshop in China to have been scientifically excavated, and it remains the most completely preserved site of its kind, with fully intact production facilities.

The museum showcases:

Ancient distillation workshops and traditional brewing equipment
A rich collection of historical artifacts and cultural relics
Detailed insights into Sichuan’s long-standing winemaking (baijiu-making) heritage

What makes Shuijingfang truly unique is that it is not just a museum, but a “living” distillery. We witness the ongoing production of Shui Jing Fang liquor, still crafted using traditional techniques passed down over more than 600 years. This immersive experience provides a rare glimpse into the continuity of craftsmanship that bridges past and present.

Overall, the Shuijingfang Museum was an exceptional journey into the history, culture, and artistry of Chinese baijiu, making it a must-visit destination for anyone interested in spirits and heritage.

09/04/2026

From 22nd to 25th March 2026

The Wine Academy, in collaboration with the organizers of WineCon, successfully led a delegation of 39 wine importers and beverage trade professionals from Malaysia and Thailand to attend WineCon 2026 in Chengdu, China.

The event provided an excellent platform for networking, knowledge exchange, and industry collaboration. Delegates participated in a series of engaging and insightful programs, including:

- Business Matching Sessions with wineries from Castilla-La Mancha, fostering potential trade partnerships and market expansion opportunities.

- A special visit to the Shuijingfang Museum, offering a deep dive into the heritage and craftsmanship of Chinese spirits.

- A range of expert-led masterclasses, covering diverse topics in wine appreciation, production, and market trends.

- Launching and signing ceremony of “Vine to Vino: Grape Cultivation & Winemaking”, celebrating advancements in viticulture and enology knowledge.

- An exclusive wine tasting session featuring Picapica wines, showcasing unique profiles and quality selections.

- The S.E.A Delegation Hosted Dinner, strengthening regional ties and fostering camaraderie among participants.

- Participation in the Purple Silk Road Dialogues & Presentations, highlighting cross-cultural exchange and opportunities within the global wine industry.

Overall, WineCon 2026 in Chengdu proved to be a highly enriching experience, strengthening international collaboration and opening new avenues for growth within the Southeast Asian wine market.

18/03/2026

We are please to announce the upcoming WSET Courses for April to June 2026.

For further inquiries, please contact us at [email protected] or whatsapp +6012 312 1010.