12/08/2026
Some poultry farmers have started romanticizing slow sales.
The way some farmers talk about slow sales of broilers sometimes, you would think they are even happy that the birds are not selling.
You see someone post:
"this period, sales are slow."
"My birds are not moving."
"There's no market" & all what not
And sometimes, when you try to tell them what they can actually do about it, somebody will come and say:
"Do you think it is all about marketing?"
Yes.
It is about marketing.
What other way do you want to sell a product you have produced?
You have birds.
You have invested money in chicks, feed, medication, labour and everything else.
The birds have grown.
They are ready for the market.
Now, where are the buyers?
You cannot wait until your birds are mature before you start thinking about who will buy them.
That is not how business works.
You should have been marketing before they matured.
You should have been telling people you are raising broilers.
You should have been showing your birds as they grow.
You should have been talking to restaurants.
Hotels.
Event caterers.
Food vendors.
Suya sellers.
Families.
Churches.
Companies.
People around you.
You should have been building relationships with potential buyers before your birds were ready.
And if you are on social media, you should have been using it.
Post your farm.
Post your birds.
Show their growth.
Talk about what you are doing.
Tell people when they will be ready.
Create anticipation.
Let people know that you sell broilers.
Because when your birds finally mature, you should not be asking
"Who will buy these birds?"
You should already have people asking
"When are the birds ready?"
That is marketing.
And I'm not saying this from theory.
I am telling you this from experience.
As someone who has been supplying day-old chicks from Ibadan & marketing for years, I have seen the compounding effect of consistent marketing.
When you market for a long time, something happens.
People begin to know you.
People begin to remember you.
People begin to trust you.
People begin to refer you.
And when you have something to sell, you are no longer starting from zero.
That is the power of consistent marketing.
So yes, learn how to raise good broilers.
Learn feeding, Learn vaccination, brooding & others
Learn how to manage your birds properly.
But don't stop there.
Learn how to sell what you produce.
Because what is the point of producing something excellent if you don't know how to get it into the hands of the person who needs it?
You cannot keep coming online to complain that your birds are not selling and expect people to sympathize with you.
You didn't bring the problem online for sympathy.
You brought it online because you have a problem.
So when somebody gives you a possible solution, don't fight the solution.
Go and learn it.
Marketing is not an optional part of your poultry business.
It is part of the business.
If you can raise 200 birds but cannot sell them, you have learned how to produce birds.
You have not yet learned how to run the business.
Don't just learn how to grow birds.
Learn how to create demand for them.
Because at the end of the day, the money is not in the birds you raise.
The money is in the birds you successfully sell.
Thank you.
📸: a farmer I supplied the day olds to, showing how big they have grown.
I still remain your day old chicks supplier from Ibadan. Delivery birds that give you good chances at profit, not the ones that give you losses.
Want to reach me?
Call or WhatsApp: 08103110604
