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Micheal Sunday Ezeh - Market Insights, 14 Benin Street, Sabon Gari (2026)

23/06/2026

Not every lion that chased a deer caught it, but every lion that caught a deer chased it.

This simple truth captures an important principle of success: effort does not guarantee success, but success is impossible without effort.

The lion understands that every hunt carries uncertainty. Some chases end in failure, not because the lion is weak, but because nature is unpredictable. Yet the lion never concludes that hunting is pointless. It keeps chasing because it knows that every successful meal begins with a chase.

The palm oil business works the same way.

Not every batch of palm oil you store will produce the profit you hoped for. Market prices may rise later than expected. Demand may slow temporarily. Unexpected expenses may reduce your margins. These disappointments are part of the business.

However, every successful palm oil trader has one thing in common: they were willing to act. They bought when others hesitated. They stored when the opportunity made sense. They accepted that not every decision would be perfect, but they understood that consistent opportunities come only to those who consistently participate.

Those who never buy because they fear prices may fall will never benefit when prices eventually rise. Those who never take calculated risks eliminate the possibility of exceptional rewards.

The lesson is not to chase blindly, but to chase wisely. Study the market, understand seasonal trends, manage your capital carefully, and make informed decisions. Some trades may not deliver the expected result, but the profitable ones that build long-term wealth will always come from those who had the courage and discipline to participate.

After all, not every lion that chased a deer caught it—but every lion that caught a deer chased it.

22/06/2026

You cannot control every force that moves the market, but you can control how prepared you are when those forces begin to move.

22/06/2026

A word of caution to everyone in business—both buyers and sellers.

Many people believe that only sellers scam people, but that's not true. There are dishonest buyers too. Some spend their time searching for sellers they can deceive into releasing goods on credit, only to disappear without paying.

In the same way some people try to scam others while selling, others try to scam people while buying. So whether you're a buyer or a seller, stay alert.

Don't let anyone pressure you with sweet words or overly attractive offers. Some people will promise heaven and earth just to gain your trust. If you don't know the person well, can't verify where they are, or don't have anyone reliable around their location, please be very careful before releasing goods or sending money.

Yes, knowing someone physically is not a 100% guarantee that nothing will go wrong. But at least there is a level of accountability. If things go south, there is someone who can be contacted or held responsible.

Business is built on trust, but trust should always be backed by wisdom. Protect yourself, verify people, and never allow excitement over a deal to make you ignore common sense.

Stay safe, and may all our businesses continue to grow.

20/06/2026

Understanding Customers: One of the Most Important Lessons in the Palm Oil Business

One of the most fascinating things about the palm oil business is how differently customers think.

A customer can walk into your shop, ask for the price of your oil, and immediately decide not to buy because the price is too low. To them, a low price signals low quality. Without tasting the oil or checking its characteristics, they conclude that something must be wrong with it.

Yet another customer can come the same day, hear the same price, and complain that it is too expensive. To them, price is the first thing they look at. They are not necessarily concerned about quality; they are focused on affordability.

The surprises don't stop there.

Some customers see a very red palm oil and become suspicious. Others see the same oil and praise it because they believe redness is a sign of quality. Some prefer thick oil. Others prefer lighter oil. Some buy based on appearance, some buy based on taste, and some buy based on what they have been told by friends and family.

For a long time, these differences can make the market seem confusing. You may wonder why people looking at the same product can arrive at completely different conclusions.

The answer is simple: people do not buy with the same mindset.

Every customer comes with a different experience, different expectations, different budget, and different understanding of quality. What convinces one customer may discourage another.

This is why success in business is not only about having a good product. It is also about understanding people.

A good trader learns to listen before selling. When a customer says the oil is too red, understand why they think so. When another says the oil is not red enough, understand what they are looking for. When someone complains about the price, explain the value behind the product rather than arguing with them.

The goal is not to force every customer to think alike. The goal is to understand how different customers think and communicate with them accordingly.

In business, products matter, but understanding people matters even more. The trader who understands customer psychology will always have an advantage over the trader who only understands the product.

Sometimes the difference between making a sale and losing one is not the quality of the oil it is understanding what is going on in the customer's mind.

19/06/2026

Why Palm Oil Business Is Like a Solar Power System

One of the biggest mistakes investors make in the palm oil business is assuming that every calculation will play out exactly as planned. Unfortunately, business does not operate under ideal laboratory conditions.

To understand this better, let's borrow an example from solar energy.

Imagine a 24V 100Ah lithium battery powering a 100-watt load. In an ideal world, simple mathematics suggests that the battery should power that load for approximately 24 hours. On paper, the calculation looks perfect.

However, experienced solar installers know that reality is different.

First, there is the issue of Depth of Discharge (DOD). Most lithium batteries are not designed to use 100% of their stored energy continuously. A portion of the energy remains unavailable in order to protect the battery and prolong its lifespan. Immediately, the "ideal" calculation begins to deviate from reality.

Second, there are system losses. The inverter itself consumes power. Wires generate heat losses. Battery efficiency is not 100%. Environmental factors such as temperature can affect performance. By the time all these factors are considered, the battery will not deliver exactly what the original calculation predicted.

Third, not all batteries are created equal. Two batteries may carry the same specifications on paper, yet one may perform better than the other due to manufacturing quality, age, or internal cell condition.

The palm oil business operates in much the same way.

An investor may calculate that buying palm oil at ₦X and selling at ₦Y will produce a certain profit. On paper, the numbers may look perfect. But between purchase and sale, many variables can emerge.

Transportation costs may rise.

Storage expenses may increase.

Market demand may weaken temporarily.

Prices may remain stagnant longer than expected.

Unexpected opportunities or challenges may arise.

Just as a solar system experiences losses and inefficiencies, every business experiences uncertainties and adjustments.

This does not mean the business is bad. It simply means that real-world performance rarely matches ideal calculations.

Successful palm oil investors understand this principle. They do not panic when reality differs slightly from projections. Instead, they build a margin of safety into their plans, knowing that markets, like solar systems, are influenced by factors that cannot always be perfectly predicted.

The lesson is simple:

Calculations are important, but experience teaches us that reality always introduces variables. The investor who understands this remains calm, adapts, and focuses on long-term outcomes rather than short-term deviations from the plan.

18/06/2026

One question I was asked recently was:

"What if the price of palm oil does not increase in July? What if it remains low until August or even September? Will you panic?"

My answer was simple: No, I will not panic.

The reason is that there are different ways of doing the palm oil business. Many people buy and store palm oil, hoping for one major price increase before they sell. There is nothing wrong with that strategy, but it also comes with risks.

Personally, I prefer a more active approach.

For example, if I buy palm oil at ₦5,000 per container and later discover that the market price has dropped significantly, I can still sell my existing stock and use the proceeds to restock at the lower price. Some people may argue that I did not make much profit on the first sale, but they miss the bigger picture.

The advantage is that the same amount of money now buys more stock.

In business, increasing your inventory at lower prices is also a form of gain. You may not see a huge profit immediately, but you are positioning yourself better for future opportunities.

This is similar to how experienced investors behave. When they have confidence in an asset, they do not panic simply because the price drops. Instead, they use the opportunity to acquire more at lower prices, provided they have done their research and understand the market.

That is why I always tell people that before going into palm oil storage, preparation is very important.

You need:

• Adequate market information
• Reliable suppliers
• Ready buyers
• A clear strategy

Without these, storing palm oil can become stressful.

Take my own experience this year. I bought some containers at around ₦41,000 each. When the market presented favourable opportunities, I sold and restocked. As prices adjusted, I continued the cycle.

Did I make massive profits on every transaction? No.

But I avoided sitting on expensive stock while prices kept falling.

Today, some people are still holding oil they bought at ₦41,000 or ₦42,000, while market prices have dropped to around ₦37,000–₦38,000. The question is not whether prices will rise again. In my opinion, they eventually will. The real question is:

What are you doing while you wait?

Business rewards those who are proactive, not those who simply hope.

If you bought 60 containers earlier and sold strategically when opportunities arose, you could have restocked at today's lower prices and potentially increased the number of containers you own. That puts you in a stronger position when the market eventually turns.

The lesson is simple:

Do not enter the palm oil business with only the expectation of a future price increase. Enter with a plan, information, and the ability to adapt to changing market conditions.

Markets move up and down. Panic does not create profit.

Knowledge, patience, and smart decision-making do.

If you found this useful, share it so more people can understand that successful palm oil trading is not just about waiting for prices to rise. It is about knowing how to position yourself regardless of market conditions.This version is more polished, professional, and persuasive while still reflecting your personal experience and philosophy about palm oil trading.

17/06/2026

Poor Thinking Habits Make People Poor

One statement that often sounds harsh but contains a great deal of truth is this: poor thinking habits make people poor. While not every financial challenge is caused by poor decisions, the way people think often determines how they react to opportunities, risks, and temporary setbacks.

Every year, the palm oil market goes through cycles. Prices rise, prices fall, and then they rise again. Yet whenever prices begin to drop, panic spreads across the market. Many people start believing the business is finished, while others rush to sell their stock at any available price simply because they are afraid of further losses.

This is where thinking habits become important.

A poor thinking habit causes people to focus only on today's price without considering the bigger picture. Instead of asking, "What is causing this price movement?" they immediately conclude that the market has collapsed. Instead of studying seasonal trends, production patterns, and long-term demand, they allow fear and rumors to guide their decisions.

On the other hand, successful traders understand that every business experiences fluctuations. They know that temporary price declines are not always a sign of permanent loss. They analyze the market, manage their risks, and make decisions based on facts rather than emotions.

Many people lose money not because the opportunity was bad, but because their thinking was poor. They buy when everyone is excited, sell when everyone is afraid, and follow public opinion instead of market realities.

The palm oil business has created wealth for countless traders over the years, but it has also exposed the difference between emotional thinking and disciplined thinking. Those who think long-term, remain patient, and understand market cycles often position themselves better than those who react to every rumor and every price movement.

In business, wealth is not determined only by capital. It is also determined by mindset. A person with the right thinking habits can recover from losses, identify opportunities, and make sound decisions. But a person with poor thinking habits may continue to struggle even when opportunities are right in front of them.

The lesson is simple: before blaming the market, examine your thinking. Markets rise and fall, but poor thinking habits can keep a person poor regardless of the opportunities available.

Share this with others. Someone may need this reminder today.

15/06/2026

Custodians of Capital: What Palm Oil Traders Must Understand

In every business cycle, there comes a season where fear becomes louder than logic. The palm oil market is experiencing one of those moments right now. Prices fluctuate, rumors spread, people panic, and suddenly many begin to speak as though the industry itself is collapsing. But the truth is, markets have always moved in cycles. Panic has never changed that.

As custodians of capital, we must understand a simple reality: business is not built on emotions. It is built on responsibility, patience, timing, and informed decision-making.

That mindset is exactly what separates disciplined investors from emotional traders.

Palm oil is not a dead commodity. It remains one of the most consumed vegetable oils in the world. Demand still exists locally and internationally. What changes constantly is market sentiment, supply pressure, seasonal harvest volume, exchange rates, transportation costs, and government policies. These are normal market forces, not signs that the industry is finished.

One mistake many people make is entering commodity trading believing profits are guaranteed every season. That is unrealistic. Every serious business has periods of high margins and periods of correction. Farmers face it. Importers face it. Manufacturers face it. Even global oil markets experience volatility. Palm oil is no different.

The current panic is largely driven by fear and impatience. Some stored products expecting prices to rise immediately, and now because the market slowed temporarily, regret begins to spread across social media. But business decisions should never be judged only by short-term market movement.

If you store palm oil, you should already understand the risks involved:

Price fluctuations

Seasonal oversupply

Cash flow pressure

Storage costs

Market uncertainty

These are not surprises. They are part of the business itself.

Unfortunately, many people only prepare mentally for profits, not for temporary downturns. The moment the market becomes uncomfortable, they begin to speak like victims instead of business owners.

A disciplined trader studies patterns instead of reacting emotionally to headlines. They understand that markets often reward patience, especially in commodities tied to essential consumption. Fear can make people sell cheaply today only to watch prices recover tomorrow.

This is why emotional decision-making destroys capital faster than market fluctuations themselves.

The goal is not to pretend risks do not exist. Risks are real. But mature investors understand that responsibility comes before excuses. You either manage the risk properly or accept the outcome of your decisions without blame.

Palm oil trading is not gambling. It is a business. And every business requires strategy, timing, resilience, and emotional control.

The people who survive long-term are usually not the loudest during panic seasons. They are the ones observing quietly, analyzing market direction, managing liquidity wisely, and refusing to let fear make decisions for them.

In the end, markets will always move. Prices will rise and fall. Opinions will change daily. But discipline, patience, and informed decision-making will always remain valuable.

That is the mindset true custodians of capital must carry.

15/06/2026

People keep spreading fear that imported palm oil from Asia is the reason prices are dropping in Nigeria. But let’s look at simple facts and numbers instead of panic.

Palm oil in the international market is currently around $1 per litre for food-grade oil. If $1 is about ₦1,300–₦1,500, that already puts the raw oil itself around ₦1,300–₦1,500 per litre before importation.

Now calculate a 25-litre gallon:

25 litres × ₦1,300 = about ₦32,500 just for the oil itself.

And most sellers in Nigeria don’t fill exactly 25 litres. To fill a gallon to the brim the way buyers usually want, it can reach around 26–27 litres. That already pushes the raw cost close to ₦35,000 or more before a single logistics cost is added.

Now add:

- shipping,
- customs,
- clearing,
- transportation,
- storage,
- exchange rate risk,
- and the importer’s own profit margin.

By the time all those costs are added, imported edible palm oil will hardly be cheaper than locally produced oil in Nigeria.

So the idea that imported palm oil is flooding the market cheaply is not as simple as many people make it sound.

The real reason prices move sharply in Nigeria is because our palm oil market is largely controlled by small local traders and middlemen, not large multinational structures with strong price stabilization systems.

In markets dominated by many small traders, panic selling happens easily:

- people rush to sell,
- fear spreads quickly,
- and prices swing up and down faster.

That does not automatically mean imported oil is cheaper.

Palm oil prices naturally go up and down seasonally. Every commodity market behaves like that.

People should stop spreading panic and focus more on understanding how the market actually works.

YOU CAN FACT CHECK, JUST DROPPED AN ACTUAL ANALYSIS FOR THOSE PANICKING

If this explanation makes sense to you, kindly share it so more people can understand what is really happening in the palm oil market instead of spreading unnecessary panic and fear. A lot of people are making business decisions based on rumors, and misinformation only worsens the situation.

14/06/2026

Just a quick reminder:

Most of the things we consume daily are highly processed, and many people don’t even realize it.

Take powdered or sachet milk for example. Many of them are labeled “non-dairy,” meaning they are not actually gotten directly from cow milk or other animal milk the way most people assume. Yet many people buy them thinking they are consuming pure natural milk.

Even the tomato paste and sachet tomatoes we use every day — in many cases, the actual tomato content is very low compared to the amount of starch, sugar, preservatives, coloring, and other additives inside.

The truth is, modern food production is heavily driven by profit. Most companies focus on shelf life, appearance, and mass production first before anything else.

That is why people should pay more attention to natural and less processed foods whenever possible.

Palm oil, for example, is still one of the safest oils IF you get it from trusted and sincere local producers. Same thing with properly processed groundnut oil. At least you know what you are consuming.

Many people automatically believe that once something comes from a big company, it must be healthier or more original. But that is not always true. A lot of packaged foods are heavily refined and chemically enhanced to look attractive and taste addictive.

Think about products like soft drinks, instant noodles, and many processed snacks. The more you consume them, the more you crave them. These companies understand how flavors, sugar, additives, and chemicals affect the brain and create repeated consumption habits.

At the end of the day, the safest thing is to know your source, read labels carefully, and reduce dependence on overly processed foods.

Not everything packaged is healthy.
Not everything local is bad.
And not everything branded is original.

MORAL LESSON : BUY PALM OIL FROM ME TODAY AT AN AFFORDABLE PRICE

WE DEY EVERYWHERE

Micheal Sunday Ezeh - Market Insights

23/06/2026

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