21/06/2026
What do consumers want in sweetpotato?
Last week, we carried out a pilot consumer study on sweetpotato in Abia State, Nigeria to understand one simple question:
**What do consumers really want in sweetpotato?**
To find out, we focused on one popular market segment — **sweetpotato fries**.
Our team, led by Dr. Ugo, visited consumers and presented three different sweetpotato samples. The responses were fascinating! People shared different opinions on taste, sweetness, texture, colour, crispiness, and overall preference.
What stood out was that not everyone wanted the same thing. Different consumers had different expectations from their sweetpotato.
Now, I want to hear from YOU.
If you were buying or eating sweetpotato, how would you want it to be?
✅ Very sweet or moderately sweet?
✅ Soft or firm?
✅ Dry or moist?
✅ Deep orange or any colour?
✅ Best for boiling, frying, or processing?
Your response matters. It will help breeders, researchers, processors, and other stakeholders develop sweetpotato varieties and products that better meet consumer needs.
Drop your answers in the comments. Let's help shape the future of sweetpotato together!