Morrison Farming

25/10/2026

The month following bull sale day is always very busy. We finish the back half of lambing and calving, we get stuck into docking and cropping and we truck out over 150 bulls. When we catch our breath, it is a good time to reflect on this year’s bull selling highlights. These include:
🐂 Catching up with annual clients and meeting a bunch of new ones.
🐂 Our best sale day average of $6,000/bull across both yearlings and 2-Yr-Olds.
🐂 Our highest price of $20,500 for Ardo Trident 5023 to our Ezicalve partners Riverton Herefords. This is also the highest priced Hereford yearling bull for 2026.
🐂 Bulls selling right throughout the country - Whangarei, to Gisborne, to Opunake, to Masterton, to Ashburton, to Gore.
🐂 The eight yearling sons of our leading stud sire Ardo Trust 3207, averaging $9,500.
🐂 Stud bulls heading to Gembrooke, Riverton, Tarangire, Maui, Westholm and Maata.
An outstanding result and a big thank you to the Morrison Farming team for the hard work over winter and getting prepared.
Bulls continue to head out over the next month and there are always more Ezicalve bulls available.

08/10/2026

U.S. CATTLE REPORT 🔔 U.S. Beef Imports Jump 14.3% Through August, Led by Australia as Argentina Surges 158%

U.S. beef imports totaled 4.36 billion pounds from January through August 2026, up 14.33% from 3.81 billion pounds during the same period in 2025. Australia was the largest source at 985.1 million pounds, up 17.86%, followed by Brazil at 877.0 million pounds, Canada at 655.7 million pounds, Mexico at 539.4 million pounds, and New Zealand at 478.1 million pounds.

The biggest year-over-year increases came from Argentina, Paraguay and Nicaragua. Imports from Argentina surged 157.68% to 207.3 million pounds, Paraguay increased 51.23% to 148.2 million pounds, and Nicaragua rose 31.54% to 158.8 million pounds. Mexico also posted a strong increase of 25.56%, while Costa Rica was the only top-10 supplier to decline, falling 6.62%.

24/09/2026

Youngsters are making as much as $1500 more than last year, and clearing the catalogue every time. Link in comments

23/09/2026

After a very pleasing bullsale result yesterday we were straight back into the grind at station with our biggest day of tagging calves yet. 31 calves tagged and they were continuing to drop as the afternoon went on. Organised chaos about sums it up I think. But with a few tricks of the trade and good stockman-ship we had 31 happy cows and their calves so we’ll take the win today and go again tomorrow. , NZ Herefords

22/09/2026

17/09/2026

Great line of bulls yesterday from the Cranston family, our Ezicalve partners.

Congratulations to all the buyers at yesterday's Riverton Bull Sale.

A fantastic clearance across the board - testament to the quality of Hereford genetics on offer and the strength of demand right now.

Congratulations to the Riverton Team.

Profit Starts Here!

PGG Wrightson Genetics Riverton Ezicalve Herefords

17/09/2026

Lot 5 - Ardo Trident 5023 is one of the stars in our bull sale on Tuesday. We decided to change policy this year and catalogue our three top pick yearling bulls (in previous years these bulls world be kept; integral to our yearling mating team). Sired by the bull on the cover (Ardo Trust 3207), Lot 5 was the top weaner from the first-calving heifers. He has a very well balanced set of EBVs being in the top 10% for calving ease, short gestation length, low birthweight, high growth rate, milk, carcass weight, eye muscle area and yield, as well as all three NZ Hereford Indexes. He has an outstanding quiet temperament and a high performing dam line. So, if you want performance, maternal quality, well behaved and good looking Hereford cattle, you will be doing well to find a better one! We will keep an ownership share, to be able to collect semen after mating, for our use and potential international marketing. Lot 5 - Ardo Trident 5023 is well worth a look.

Catalogue here: https://i4.abri.au/online/cgi-bin/i4.dll?1=3538292F&2=37365E2F&3=56&5=2B3C2B3C3A&8=4853&9=51515B5A&11=515D5D5D

PGG Wrightson Genetics NZ Herefords

14/09/2026

We have been moving the daily shifts for some of the priming cattle, every day, since the start of June. What are we going to do now!?
Lucky the grass growth is booming and we started drafting cattle out of here a month ago.
Love fodder beet!