SAOC (MPF), located in Wadi Al Ma’awal, near Barka, is the largest egg producer in the Sultanate of Oman. MPF prides itself on its widespread distribution network, effective brand marketing, innovation, and unwavering commitment to quality. Since its inception, Dana has steadily gained popularity both within Oman and in the wider GCC markets. The brand has expanded through the Gulf International Poultry Farm (GIPF) in Ibri, Oman. The birds are imported as day-old chicks from Europe and reared to maturity in clean, closed, climate-controlled environments, with all biosecurity protocols strictly followed. The feed, recommended by the chick and technology supplier, is manufactured by MPF’s parent company, Oman Flour Mills Company S.A.O.G. It is 100% vegetarian, consisting solely of corn and soya meal enriched with vitamins and minerals. Dana has also adopted the ISE model, constructing state-of-the -art farms, achieving world class efficiency and egg quality. Dana Eggs are graded, packed, and delivered daily across Oman and the UAE. Each egg is stamped with the production date, ensuring it is farm fresh and consistently high in quality, taste, and nutritional value. Dana now offers a range of nutrient rich eggs including Lutein, Omega 3, Vitamin D, and Selenium. Thanks to these measures, Dana has become one of the most recognized names in fresh egg production in the GCC.
