The idea of building a beauty brand came to mind out of Nicole’s enthusiasm for all things beauty and wellness. She named the brand after her husband’s late grandmother, the beloved Lilay Pamintuan, who used to own a salon and was also into beauty and cosmetics. She started by developing a beauty cream that has all the benefits she believes women constantly value and called this the Lily’s Touch M
iracle Cream. The product was launched on September 2013. Because of the sheer effectiveness of Lily’s Touch Miracle Cream as well as her dedication and passion for her business, her flagship product became an instant hit. Local celebrities began talking about it on social media and orders kept coming in, even reaching as far as the UAE and Maldives. Following the success of Lily’s Touch Miracle Cream, she began to expand to other beauty products that touch on other aspects of skincare. Currently, the Lily’s Touch line includes the Lily’s Touch Lip & Cheek Tint, Lily’s Touch Eye Cream, Lily’s Touch Gluta Power Body Wash, Lily’s Touch Blooming Kit, and the best-selling Lily’s Touch Miracle Cream. By offering products that enhance natural beauty and protect the skin while providing a safe and delightful treatment, Lily’s Touch encourages women to be proud of their inherent beauty and to share this to the world.
