21/03/2023
Two young girls set up a lemonade stand in front of their house.
Their sign reads:
"Lemonade! Only 5 cents a glass."
They failed miserably in their first entrepreneurial venture.
Motorists drive by and smile, but never stop to make a purchase.
What's wrong?
Is the problem that the two girls are only seven years old?
Is the price of the lemonade too high?
Maybe the girls should offer frequent flyer airline miles with every purchase?
Could it be that the girls don't have a four-color glossy brochure and a video?
Should the girls offer distributorships where motorists can buy the lemonade at wholesale?
Maybe their sponsor lives too far away?
Should the lemonade company's home office offer a car bonus?
No.
These factors aren't the problem.
The problem is that the motorists don't feel a need or desire to purchase lemonade.
Sound familiar?
How many prospects wake up in the morning and say:
I feel a need for more antioxidants in my diet.
I feel a desire to reduce my long distance bill 5% or more.
I feel like improving my skin care regimen today.
I feel like visiting with a financial services salesman today.
I feel like trying strange nutritional substances in capsule form this morning.
I feel like destroying my free time by going to lots of opportunity and training meetings.
I feel like asking my friends and relatives to buy things from me.
I feel like spending money on a distributor kit today!
I don't think any prospects wake up in the morning and say these things.
Most prospects wake up in the morning in a bad mood. They didn't sleep well,
they have to go to a job they don't like, and life is just unfair.
Our products and opportunity are not on their minds.
I bet if we knocked on their door and offered them lemonade for only five cents a glass,
they'd slam the door in our face!
Let's return to those poor, unfortunate little girls.
After a morning of no sales, the two girls returned to their house to rethink their strategy.
They paint another sign for their business that reads:
"FREE POPCORN"
When they reopen their lemonade stand with the new sign,
lots of motorists stop their cars and visit.
The two girls politely tell their prospective customers:
"We have four different flavors of popcorn.
Please try a handful of each flavor.
Then you'll know which flavor you'd like us to give you."
What were the four flavors?
1. Popcorn with salt.
2. Popcorn with butter and salt.
3. Popcorn with spices and salt.
4. Popcorn with extra salt.
After tasting the four flavors,
every prospect asks the following question:
"And how much for a quick glass of lemonade?"
The two girls reply:
"Three dollars."
The lemonade business was a success!
Everyone bought lemonade. And the profits were astounding.
The profits were so good that the two girls eventually offered
free potato chips (extra salty, of course!) with every glass of lemonade their customers purchased! 🤣
My friend, this is how we sell anything to anyone.
This is the perfect explanation of a "Salesfunnel".
First, capture the attention of your target customers by giving freebies
(In this example, free popcorn).
Once you get their attention, you can then offer them your products
(In this example, the lemonade).
In this world full of salespeople, it's so hard to stand out in the crowd, yes?
Now, let me ask you.
Do you want to have more example of something like this?
Good News!
We will be launching our online store with salesfunnels and
we want you to experience it yourself in the next few days.
We will be giving a FREE Training, so be sure to follow our page
so you will be the first one to know once we open it to the public. :)
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