10/04/2026
Max Chao Chili Garlic Oil Reseller Package, now available.
Contact us for orders.
Max Chao Rice
- Home
- Philippines
- Castillejos
- Max Chao Rice
Masarap at affordable.
Address
Castillejos
Telephone
Website
Alerts
Be the first to know and let us send you an email when Max Chao Rice posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Share
Category
Suportahan natin ang ating mga Pinoy Farmers
Have you ever wondered what it took for a product to get from the farm to your table? There’s a lot to learn and reflect on when you consider the back stories of the products you consume.
Take your coffee, for instance. Before it got to you, it had passed countless hands—from farmer to middleman, buyer, and distributor—and traveled a long way, crossing seas and mountains, until it got to your favorite coffee shop.
Not everybody wins in this exchange of goods, especially in the absence of a fair market. The price of the coffee you buy may be several times more than it is actually worth. After months of back-breaking work tilling the soil, a farmer sells his harvested produce at a fixed price—usually below market rates set by a middleman or a buying station, which is often owned by the town’s wealthiest family, the mayor—or a businessman he handpicks, or a large export company. The farmer may not get to sell everything, as the buyer chooses what he buys based on product size or quality. Sometimes the farmer walks away with only a few of his produce sold, and he doesn’t even get to enjoy whatever small amount of money he’s made. He’d need to pay off the high-interest loans he had taken out to cover the cost of pesticides and fertilizers, then pay the laborers who helped him during the harvest, or even set aside a big chunk of the profit for the landowner. At times, the farmer is left with only a measly sum, which does not even cover the capital he put into the farm in the first place. Meanwhile, the buying station or middleman sells the goods to an exporter or a distributor at several times the price that he paid the farmer. It is disheartening when it turns out that the farmer who had planted the coffee and tilled the soil did not make much from your overpriced cup of brew.
Non-governmental organizations such as PREDA (People’s Recovery Empowerment Development Assistance) Foundation and Coffee for Peace are hoping to change this status quo by promoting fair trade practices that will enable local farmers to escape this cycle of exploitation.
